베이직 팬츠의 허리선 위치와라운드 벨트 폭의 변화에 따른 시각적 이미지

Abstract

The purpose of this study is to evaluate the differences of visual image by variations in the location of the waistline and the width of the round belt of the basic pants. The stimuli are 21 samples: 7 variations of the location of the waistline and 3 variations of the width of the belt. The data has been obtained from 35 fashion design majors. The data has analyzed by frequency, factor analysis, anova, scheffe’s test and the MCA method. The visual image by the location of waistline and the width of belt are composed of 3 factors : modernity, comfort and attraction factor. In these factors, modernity factor is estimated as the most important factor. The visual image is modern and attractive as the location of waist line goes down. And when the location of waist line is in the position of natural waist belt, belt of 3.2㎝ width is visually effective. Belt of 4.2cm width is effective except the position of natural waist belt. The interaction effects between the location of the waistline and the width of the belt have significant differences in comfort and attraction factors. As the main effect, significant differences were observed in all of the three factors according to the location of waistline and the width of belt.