A Study on the Body Types of Chinese and Korean Women in Their Early 20s for the Development of the Torso Dummy
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초록
This study aimed to provide the Korean apparel companies trying to localize their business in the Chinese markets with some data about Chinese young women's body types useful to the development of the apparel designs fitting the Chinese consumers. To this end, the adult women aged between 19 and 25 living in Beijing, Shanghai and Korea were sampled, and thereby, their body sizes and types were measured. All in all, the results of this study confirmed that Korean and Chinese women in the early 20s had similar vertical body sizes but different horizontal body sizes. In addition, the body types were different between Beijing and Shanghai women groups.
Abstract
This study aimed to provide the Korean apparel companies trying to localize their business in the Chinese markets with some data about Chinese young women's body types useful to the development of the apparel designs fitting the Chinese consumers. To this end, the adult women aged between 19 and 25 living in Beijing, Shanghai and Korea were sampled, and thereby, their body sizes and types were measured. All in all, the results of this study confirmed that Korean and Chinese women in the early 20s had similar vertical body sizes but different horizontal body sizes. In addition, the body types were different between Beijing and Shanghai women groups.
참고문헌 (9)
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- Jeong Myoungsook, "A Study on Classification of Adult Women's Body Types and Their Age-wise Body Characteristics", 박사, pp.1994
- Chang Heekyung, "A Study on Chinese Adult Women's Torso Prototype", 석사, pp.2001
- 위혜정, "지역별, 연령별 중국 성인여성의 체형구성 요인과 유형 비교 연구", 패션 비즈니스, 10(5), pp.58~73 (2006), 한국패션비즈니스학회