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패션산업에 나타난 콜라보레이션 최신 경향 연구: 2012-2013년 사례를 중심으로

A Study on Latest Trend of Collaboration Appearing in Fashion Industry: Focused on Cases in 2012-2013

조경숙|박유리
한국패션비즈니스학회|2014.06|패션 비즈니스 (Journal of Fashion Business)|제18권 제2호|pp. 95-112|DOI http://dx.doi.org/10.12940/jfb.2014.18.2.95

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collaboration콜라보레이션패션산업trends패션아이템최신경향fashion Industryfashion Item
주제분류생활과학

초록

This study analyzed the type and item of collaboration, national form and purpose_ofcollaboration in both the domestic and foreign fashion industries in oder to study the trend ofcollaboration that has appeared in a the field of the recent fashion industry. The analysisfocused on 221 collaboration cases from designers in the domestic and foreign fashionindustries during the period of January 2012 to December 2013. The cases were collected andanalyzed focusing on publications related to newspapers on fashion, internet articles on fashioninformation sites etc. According to the results of the study, the characteristics of collaborationshown in the recent fashion industry are as follows. First, it can be observed that a portion ofcollaboration in the two different industries was very high. Second, through the high portion ofcases where collaboration between foreign companies was made, it could be found that theworld fashion market is enormous: moreover, domestic brands tended to borrow foreign brandimages. Third, it was known that fashion companies are very interested in establishing a positivecompany image and sharing feeling with consumers by implementing collaboration in oder toappeal to consumers‘ emotions. Therefore, it shoud be done an effective collaboration implementfor the development of fashion industry that an understanding of partner, a study of fashionimage through development item, an established image foundation of domestic brand, a correctanalysis for reflecting artistic image, an effective collaboration implement for the development offashion industry.

Abstract

This study analyzed the type and item of collaboration, national form and purpose_ofcollaboration in both the domestic and foreign fashion industries in oder to study the trend ofcollaboration that has appeared in a the field of the recent fashion industry. The analysisfocused on 221 collaboration cases from designers in the domestic and foreign fashionindustries during the period of January 2012 to December 2013. The cases were collected andanalyzed focusing on publications related to newspapers on fashion, internet articles on fashioninformation sites etc. According to the results of the study, the characteristics of collaborationshown in the recent fashion industry are as follows. First, it can be observed that a portion ofcollaboration in the two different industries was very high. Second, through the high portion ofcases where collaboration between foreign companies was made, it could be found that theworld fashion market is enormous: moreover, domestic brands tended to borrow foreign brandimages. Third, it was known that fashion companies are very interested in establishing a positivecompany image and sharing feeling with consumers by implementing collaboration in oder toappeal to consumers‘ emotions. Therefore, it shoud be done an effective collaboration implementfor the development of fashion industry that an understanding of partner, a study of fashionimage through development item, an established image foundation of domestic brand, a correctanalysis for reflecting artistic image, an effective collaboration implement for the development offashion industry.

참고문헌 (44)

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