인구통계학적 특성에 따른 스키니 진의 선호도 및 추구이미지의 차이분석
The Difference Analysis on the Preference and Desired Image of Skinny Jeans according to Demographic Characteristics
0
조회
0
다운로드
2
인용
0
참고문헌
키워드
초록
This study aims to draw the factors about the desired image of skinny jeans and to analyze the difference desired image, preference, and wearing satisfaction according to demographic characteristics. The data for this study were collected from men and women in their from 10s to 40s. This study used SPSS 20.0 for windows and factor analysis, t-test, one-way ANOVA were used to perform the statistical analysis on the survey data. The result showed that the desired image of skinny jeans was five. The difference results of skinny jeans according to demographic characteristics showed the significant difference in the comfortable and stylish image, the thin and long image, and the active image according to gender, in the bold and sensual image according to marital status, in the bold, comfortable, stylish, and sensual image according to age, in the bold image according to monthly income, and in the bold, thin, and sensual image according to occupation. The difference results about the preference of skinny jeans according to demographic characteristics showed that the groups of women, teenager, five millions won and over to six millions won in monthly income, owner-operators, service and production workers, office workers, middle and highschool students, and university students have the higher preference than the other groups. The difference analysis results about the wearing satisfaction of skinny jeans according to demographic characteristics showed that the groups of women, teenager, five millions won and over to six millions won in monthly income have higher wearing satisfaction than the other groups.
Abstract
This study aims to draw the factors about the desired image of skinny jeans and to analyze the difference desired image, preference, and wearing satisfaction according to demographic characteristics. The data for this study were collected from men and women in their from 10s to 40s. This study used SPSS 20.0 for windows and factor analysis, t-test, one-way ANOVA were used to perform the statistical analysis on the survey data. The result showed that the desired image of skinny jeans was five. The difference results of skinny jeans according to demographic characteristics showed the significant difference in the comfortable and stylish image, the thin and long image, and the active image according to gender, in the bold and sensual image according to marital status, in the bold, comfortable, stylish, and sensual image according to age, in the bold image according to monthly income, and in the bold, thin, and sensual image according to occupation. The difference results about the preference of skinny jeans according to demographic characteristics showed that the groups of women, teenager, five millions won and over to six millions won in monthly income, owner-operators, service and production workers, office workers, middle and highschool students, and university students have the higher preference than the other groups. The difference analysis results about the wearing satisfaction of skinny jeans according to demographic characteristics showed that the groups of women, teenager, five millions won and over to six millions won in monthly income have higher wearing satisfaction than the other groups.
참고문헌 (25)
- 배혜진, "남자대학생의 의복 착용상황별 추구이미지와 패션상품통일체", 한국의류학회지, 30(7), pp.1135~1145 (2006), 한국의류학회
- 필수박, "20-30대 중국여성들의 외모효능인식, 이상적 외모추구행동과 의복이미지 선호도 간의 관련성 연구", 패션 비즈니스, 17(5), pp.165~182 (2013), 한국패션비즈니스학회[DOI]
- 최세린, "20대 성인 여성의 스키니 진 착용 실태 조사", 한국의류산업학회지, 18(1), pp.63~70 (2016), 한국의류산업학회
- 함선자, "여자 청소년들의 건강유해성 지각과 스키니 진 구매행동에 대한 연구 - 외모관련행동의 영향력을 중심으로 -", 한국의류산업학회지, 14(3), pp.438~447 (2012), 한국의류산업학회[DOI]
- 장원용, "아웃도어 스포츠의류 구매결정요인에 따른 시장 세분화전략", 한국스포츠산업경영학회지, 20(3), pp.117~130 (2015), 한국스포츠산업경영학회
- Kim, C., "Analysis of jeans market under IMF circumstance focused on brand awareness brand image and consumer's seeking image of young adults", Journal of the Korean society of clothing and textiles, 23(3), pp.447~458 (1999)
- Koh, A., "Consumer intention to purchase domesti", foreign brand jeans : beliefs, attitude, and individual characteristics, 1994, pp.18(2), 263~272
- 권수애, "스키니 진 착용이 인체생리반응과 주관적 압박감에 미치는 영향", 한국생활과학회지, 21(3), pp.567~576 (2012), 한국생활과학회[DOI]
- Kweon, S., "A study on wearing condition and demanding on improvement in skinny jean of college woman", Proceeding of 2010 National Conference on Lohas Age and Life Economic, pp.127~128 (2010), Korean Association of Human Ecology
- Lee, H. E., "The formation of 1970s Korean youth culture: Focusing on the cultural consumption of popular music", Social research, (10), pp.7~44 (2005)
- 이진희, "대학생의 성별에 따른 선호 청바지형태 및 맞음새에 관한 연구", 한국디자인문화학회지, 18(2), pp.378~385 (2012), 한국디자인문화학회[DOI]
- 이정숙, "성별에 따른 청바지 착용자의 의복행동 차이", 한국의류산업학회지, 6(3), pp.336~340 (2004), 한국의류산업학회
- Lim, S., "The social psychology of clothing" (2009), Suhaksa Press
- 이영미, "신체유형과 성별에 따른 청바지 이미지 1", 한국의상디자인학회지, 7(1), pp.83~97 (2005), 한국의상디자인학회
- 나영주, "여대생의 스키니 진 착용 실태 및 주관적 압박감", 한국생활과학회지, 19(4), pp.655~665 (2010), 한국생활과학회
- 오설영, "여성용 스키니 진의 브랜드별 패턴 특성 연구", 복식문화연구, 21(5), pp.708~725 (2013), 복식문화학회[DOI]
- Press release, "Why are you on earth wearing such a clothing in the noble family?: The special exhibition ‘Blue Jeans’ managing the home and foreign blue jeans culture is opened at the National Folk Museum", The Ministry of Culture, Sports and Tourism, 8~ (2014)
- "Issue, ‘Denim’, is not the trend but the ‘must-have item’ of steady seller" (2016)[URL]
- "Skinny jeans" (2007)[URL]
- So, Y., "A study on the visual image by pattern making of jeans", master, pp.2008
- "Wikipedia" (2016)[URL]
- 윤진아, "여대생의 진 팬츠 스타일에 대한 연구 -스키니 진을 중심으로-", 한국의상디자인학회지, 9(1), pp.189~201 (2007), 한국의상디자인학회
- 유의동, "구매결정요인에 따른 스포츠의류 시장세분화 및 세분시장 특성 분석", 체육과학연구, 17(3), pp.136~146 (2006), 국민체육진흥공단 부설 한국스포츠개발원
- 염인경, "자기 이미지에 따른 착용의복이미지, 추구의복이미지 및 의복구매행동", 복식문화연구, 12(1), pp.90~103 (2004), 복식문화학회
- Yu, H., "On fashion industry" (2012), Suhaksa Press