신체이미지와 쾌락적 쇼핑성향 및 스키니 진 구매 시 정보원 활용의 관계 연구
The Relationships between Body Image, Hedonic Shopping Orientation and the Use of Information Sources in Purchasing Skinny Jeans
0
조회
0
다운로드
0
인용
0
참고문헌
키워드
초록
This study examines the effects of body image and the hedonic shopping orientation of female consumers on using fashion information to purchase skinny jeans. For this purpose, an online survey was carried out during the recent year targeting female consumers who had purchased skinny jeans. A total of 464 responses were analyzed in this study. The SPSS 22.0 program was used to perform frequency analysis, factor analysis, reliability analysis, and multiple regression analysis. The results are as follows. First, interest in appearance and apparel had a significant influence on every factor of the hedonic shopping orientation, except for the relational shopping orientation, and interest in body weight had a significant effect on the enjoying, relational, and impulsive shopping orientations. Additionally, body satisfaction, except for the impulsive shopping orientation, had a significant influence on the enjoying, brand, loyalty, and relational shopping orientations; body dissatisfaction affected the brand, loyalty, relational, and impulsive shopping orientations. Second, the enjoying shopping orientation significantly influenced every factor of fashion information, and the brand shopping orientation had a positive effect on mass media information, but a negative effect on street information. Furthermore, the loyalty shopping orientation had a significant influence only on store information, the relational shopping orientation had a significant effect on both mass media and verbal information, and the impulsive shopping orientation did not exert any influence on any factors of fashion information.
Abstract
This study examines the effects of body image and the hedonic shopping orientation of female consumers on using fashion information to purchase skinny jeans. For this purpose, an online survey was carried out during the recent year targeting female consumers who had purchased skinny jeans. A total of 464 responses were analyzed in this study. The SPSS 22.0 program was used to perform frequency analysis, factor analysis, reliability analysis, and multiple regression analysis. The results are as follows. First, interest in appearance and apparel had a significant influence on every factor of the hedonic shopping orientation, except for the relational shopping orientation, and interest in body weight had a significant effect on the enjoying, relational, and impulsive shopping orientations. Additionally, body satisfaction, except for the impulsive shopping orientation, had a significant influence on the enjoying, brand, loyalty, and relational shopping orientations; body dissatisfaction affected the brand, loyalty, relational, and impulsive shopping orientations. Second, the enjoying shopping orientation significantly influenced every factor of fashion information, and the brand shopping orientation had a positive effect on mass media information, but a negative effect on street information. Furthermore, the loyalty shopping orientation had a significant influence only on store information, the relational shopping orientation had a significant effect on both mass media and verbal information, and the impulsive shopping orientation did not exert any influence on any factors of fashion information.
참고문헌 (40)
- Ahn, C. R., "The effect of male university students’ body images and self-respect on appearance management behaviors", master, pp.2011
- Ahn, K. H., "Fashion Marketing" (2012), Suhaksa
- Chae, Y. -H., "A study on n-generation’s the shopping orientations and utilization of information sources on fashion goods through internet shopping-mall -focused on seoul and kyonggi area", master, pp.2002
- Cho, S. M., "The effects of sociocultural attitude toward appearance and body images on clothing benefits sought", Journal of the Korean Society of Clothing and Textiles, 25(7), pp.1227~1238 (2001)
- 최세린, "20대 성인 여성의 스키니 진 착용 실태 조사", 한국의류산업학회지, 18(1), pp.63~70 (2016), 한국의류산업학회
- Choi, Y. H., "Effect on leisure satisfaction of leisure activity type in accordance with perception of difference for body image of women university students", master, pp.2007
- 정지영, "남녀 고등학생의 신체만족도와 외모관심도에 따른 외모관리행동 및 의복추구혜택", 한국가정과교육학회지, 18(4), pp.13~23 (2006), 한국가정과교육학회
- 정미실, "여대생의 화장태도, 자아존중감, 신체만족도가 의복행동에 미치는 영향", 한국가정과교육학회지, 19(1), pp.35~45 (2007), 한국가정과교육학회
- Ha, M. H., "The relationship between exercise participation and body image perception", Journal of Sport Science, 23, pp.89~102 (2011)
- 함선자, "여자 청소년들의 건강유해성 지각과 스키니 진 구매행동에 대한 연구 - 외모관련행동의 영향력을 중심으로 -", 한국의류산업학회지, 14(3), pp.438~447 (2012), 한국의류산업학회[DOI]
- Han, J. H., "Female adolescents’ hedonic shopping orientation and the perceived store images as related to store patronage", master, pp.2000
- Jang, H. S., "Influences of body image and physical appearance management behavior on psychological stability", doctor, pp.2014
- Jung, S. J., "A structural model of psychological attributes affecting information search : focusing on the relationship among proximity of clothing to self, hedonic shopping orientation and clothing conspicuous consumption of 20s college women", master, pp.2008
- Kim, J. H., "A study on shopping orientation and information source by male’s clothing benefits", Journal of the Korean Society of Clothing and Textiles, 24(1), pp.43~54 (2000)
- Kim, S. -H., "Development of conceptual structure and measurement scale for clothing shopping orientation", doctor, pp.2003
- 김세희, "유행 관심 수준에 따른 의복 쇼핑 성향과 의복 구매 행동에 성별이 미치는 매개적 영향", 복식, 55(6), pp.33~46 (2005), 한국복식학회
- 김세희, "의복 쇼핑 성향의 개념 규명을 위한 문헌적 연구", 한국의류학회지, 28(3,4), pp.472~482 (2004), 한국의류학회
- Kim, Y. J., "The effects of body images of college women on clothing benefits sought", master, pp.1999
- 김용숙, "성인여성들의 신체이미지에 따른 의복이미지", 패션 비즈니스, 13(4), pp.99~111 (2009), 한국패션비즈니스학회
- 이은희, "고등학생의 의복쇼핑성향과 인터넷에서 의류제품 구매유형에 관한 연구", 한국가정과교육학회지, 20(1), pp.101~116 (2008), 한국가정과교육학회
- Lee, H. S., "Consumer behavior" (2000), Bobmunsa
- Lee, O. H., "Materialism and conspicuous consumption in clothing information sources", The Research Journal of the Costume Culture, 8(2), pp.293~304 (2000)
- 이성희, "20대 남성용 스키니 진 팬츠 패턴개발을 위한 착의평가 및 패턴비교분석", 한국의류학회지, 38(6), pp.873~886 (2014), 한국의류학회
- 이영미, "직장여성의 쇼핑성향과 의복구매특성에 관한 연구- 전라남도 여교사를 중심으로 -", Family and Environment Research, 40(2), pp.87~100 (2002), 대한가정학회
- 임경복, "여성 구매자의 정보원 활용 유형에 따른 의복관여도 및 쇼핑성향과 의복 구매행동에 관한 연구", 한국의상디자인학회지, 9(1), pp.221~234 (2007), 한국의상디자인학회
- 나영주, "여대생의 스키니 진 착용 실태 및 주관적 압박감", 한국생활과학회지, 19(4), pp.655~665 (2010), 한국생활과학회
- 남미우, "여자 대학생의 쇼핑성향에 따른 의복추구혜택, 정보원 활용 유형에 관한 연구", Family and Environment Research, 41(9), pp.55~67 (2003), 대한가정학회
- 남수정, "청소년 소비자의 신체이미지 및 자아존중감에 따른 의복구매행동모델: 대중매체몰입과 신체조건 차이지각의 영향력을 중심으로", 소비문화연구, 12(1), pp.123~146 (2009), 한국소비문화학회
- 오설영, "여성용 스키니 진의 브랜드별 패턴 특성 연구", 복식문화연구, 21(5), pp.708~725 (2013), 복식문화학회[DOI]
- 박수경, "미디어관여도, 외모만족이 성형태도, 성형의도에 미치는 영향에 관한 연구- 성별과 연령을 중심으로 -", 한국패션디자인학회지, 14(4), pp.101~116 (2014), 한국패션디자인학회
- 박선미, "패션정보원과 의복평가기준이 의복충동구매에 미치는 영향", 조형미디어학, 19(1), pp.119~128 (2016), 한국일러스아트학회
- 박영희, "인구통계학적 특성에 따른 스키니 진의 선호도 및 추구이미지의 차이분석", 패션 비즈니스, 20(4), pp.141~152 (2016), 한국패션비즈니스학회[DOI]
- 이영주, "충동구매의 심리적 측면에 관한 연구", 소비자학연구, 18(1), pp.149~169 (2007), 한국소비자학회
- 이영주, "신체이미지와 과시소비성향에 따른 명품구매행동 연구", Family and Environment Research, 46(7), pp.109~120 (2008), 대한가정학회
- Roh, H. -J., "Shopping orientations of male consumers aged between 20s and 30s and utilizations of information sources according to level of clothing consumer behavior", master, pp.2002
- Ryoo, S. H., "The relationship between the acceptance of fashion trends, clothing shopping orientation and self-concept", Journal of Living Science Research, 32, pp.63~75 (2006)
- Shin, J. H, "A study on clothing shopping orientation and information search behavior of female consumer over age 20", master, pp.1998
- Shin, S. Y., "A study on the differences of importance of store attributes, use of information sources, and self-image according to apparel shopping orientation of the female college students", The Research Journal of the Costume Culture, 7(6), pp.910~923 (1999)
- 임은혁, "패션에 나타난 몸의 이상화-외면화된 코르셋으로서의 스키니 진을 중심으로-", 한국의류학회지, 35(10), pp.1215~1227 (2011), 한국의류학회
- Yu, U. J., "The effect of clothing benefits and body image on the brand loyalty", master, pp.2007