현대 패션에 나타난 하이컨셉(high concept)의 퍼놀로지(funology) 특성
Funology Characteristics of High Concept in Contemporary Fashion
0
조회
0
다운로드
2
인용
0
참고문헌
키워드
초록
This study aims to identify the special features of high-concept funology observed in fashion products and expressional media by exploring funology in an era of high-concept, the emotional paradigm of the 21st century. High-concept funology in today's fashion can be explained as follows: First, 'virtual reality', which is often seen in fashion shows and fashion commercials, enhances consumer participation and involvement with blurred boundaries between the real world and the virtual world. With the expansion of various forms of real-time communication with consumers, positive images of the brand are being projected to the consumers. Second, 'form transformability', which is often found in fashion products, promotes customers' purchase desire as they are able to present themselves in a more versatile way in the fashion product that is changeable in various designs. Third, 'integration of different fields', which is easily found in various fashion goods, engages consumers in a mutual interaction under an entertaining setting with the product that is made to satisfy their needs attuned to their digital lifestyle. Fourth, 'interactive responsiveness', which is mainly recognized in fashion stores and commercials, is characterized by its interactive playfulness that encourages consumer participation through entertainment contents and promotes brand intimacy, eventually adding more value to its name.
Abstract
This study aims to identify the special features of high-concept funology observed in fashion products and expressional media by exploring funology in an era of high-concept, the emotional paradigm of the 21st century. High-concept funology in today's fashion can be explained as follows: First, 'virtual reality', which is often seen in fashion shows and fashion commercials, enhances consumer participation and involvement with blurred boundaries between the real world and the virtual world. With the expansion of various forms of real-time communication with consumers, positive images of the brand are being projected to the consumers. Second, 'form transformability', which is often found in fashion products, promotes customers' purchase desire as they are able to present themselves in a more versatile way in the fashion product that is changeable in various designs. Third, 'integration of different fields', which is easily found in various fashion goods, engages consumers in a mutual interaction under an entertaining setting with the product that is made to satisfy their needs attuned to their digital lifestyle. Fourth, 'interactive responsiveness', which is mainly recognized in fashion stores and commercials, is characterized by its interactive playfulness that encourages consumer participation through entertainment contents and promotes brand intimacy, eventually adding more value to its name.
참고문헌 (28)
- "Amadana, Star Wars Bluetooth Speaker" (2015)[URL]
- 백정현, "하이컨셉(High Concept)을 통해 본 패션의 감성적 표현에 관한 연구", 복식, 60(9), pp.120~135 (2010), 한국복식학회
- "CEO report. The Time is for the High-Concept" (2007)[URL]
- "Chaumet, transformable jewelry" (2012)[URL]
- Cheon, A., "A Study on Funology Characteristics Appearing Kitsch Fashion", master, pp.2012
- 엄경희, "섬유패션제품에 나타난 페이크 디자인 표현기법 사례 연구", 디지털디자인학연구, 14(3), pp.779~788 (2014), 한국디지털디자인학회
- "Fashion combined with IT technology" (2009)[URL]
- "‘Growing Jewelry’ Icelandic Moss Rings" (2008)[URL]
- Ham, S., "A Study on the balance of Fun and Technology Phenomena Shown in the Contemporary Fashion Design", master, pp.2006
- "HugoBoss, clothing can charge USB device" (2010)[URL]
- "It is better to have a funny thing than not" (2006)[URL]
- Kim, H. S., "A Study on the aesthetic characteristics of funology fashion design", master, pp.2013
- Ko, J., "(A) Study on Strategies for a Global Prestigious Brand through High Concept Collaborations", master, pp.2011
- 권지은, "사용자의 유희적 감성을 위한 공공 키오스크 디자인의 퍼놀로지(Funology) 요소 분석", 기초조형학연구, 11(3), pp.11~20 (2010), 한국기초조형학회
- Lee, H., "Study on the emerging abilities of designers in the high concept era", Proceeding of International Conference on Korean Society of Design Science, pp.166~167 (2009), SADI
- "McDonald’s made a paper placemat that let diners create music" (2016)[URL]
- "Monkey Light Pro Lets You Download and Animate Your Own Bike Wheel Display" (2013)[URL]
- 나현신, "퍼놀로지(Funology)의 특성이 반영된 현대패션에 관한 연구 - 2000 S", S~2008 S, 한국디자인포럼, pp.2008, (18)[DOI]
- 나현신, "포스트 디지털 시대의 퍼놀로지 패션 디자인에 관한 연구", 복식, 58(4), pp.47~57 (2008), 한국복식학회
- Park. Y., "A study on the interior space planning applying space identity in high concept and high touch environment", master, pp.2011
- "Remote-controlled flying cyborg beetles could replace drones" (2016)[URL]
- "Samsung electronics unveils concept of transformable TV" (2016)[URL]
- "Series, ‘smart&fun’ store communicating with customers" (2015)[URL]
- "Shanghai ‘Rapido’, virtual fitting room" (2015)[URL]
- "The popularity of unusual beer glass" (2011)[URL]
- "Virtual reality department store to open in the hyundai" (2016)[URL]
- "Welcome to Burberry Digital World" (2012)[URL]
- Yeom, H., "A Study on Case Analysis of High Concept Collaboration in pholstery Fabric Design", master, pp.2014