韓國新世代패션에 關한 硏究-日本大衆文化의 影響을 中心으로 -

Abstract

The purpose of this study is to observe the elements of Japanese popular culture portrayed in Koreannew generation fashion at the current point of time, when Japanese popular culture is first being openedto Korea. And the another purpose is to look into the fashion consciousness of them, which is made upof these aspects.The new generation plays the leading role in further excelling the culture of our society. They are thegeneration of sense and sensibility, the generation of me, the generation of information, and thegeneration of individuality. Even before Japanese popular culture was officially opened, the new generationwas already accepting fashion, comics and animation, video games, music, broadcasting, food, etc.The Japanese cultural elements that show most in Korean fashion are street fashion and the fashion ofcelebrities. These are mostly brought in by fashion magazines, the internet, satellite TV, the new media ofcable TV, and street shops. The aspects of Japanese popular culture in Korean new generation fashionare many and varied. Such examples in fashion are : vintage style, school-girl style, sexy causal style,black coordination, soft avant-garde style. It can be said that the fashion consciousness of Korean newgeneration could be placed in the following order. First, the variety of fashion. Next, the internationalismof fashion. Third, the information of fashion, and last, the play value of fashion.Interest has peaked in Japanese culture after the official opening, and this study has explored the verysame aspects which can be seen in Korean new generation fashion. This study was meant to help make aresponsible and sturdy new generation fashion culture which can help face the new millennium.