現代패션에 나타난 Purple의 造形性과 이미지

Abstract

The purpose of this study is to investigate purple image and formative properties in contemporaryfashion. For the study of formative properties 152 kinds of costume samples from photographs in fashionmagazines. For the study of image 40 kinds of costume samples is used and divided into tones : pale(Vp,Lgr, L), bright(P, B), vivid(S, V, Dp), dark(Gr, Dl, Dgr, Dk). A total 24 pairs of abjective words were usedto measure the semantic differential scale in this study. The data were analyzed by factor analysis,ANOVA, MDS and regression analysis. The results are as follows;1. Factor analysis has extracted 5 factors which consist of purple image in contemporary fashion. Thefactors are high quality, hardness and softness, simplicity, temperature, maturity. 2. There weresignificant differences in visual evaluation of purple tones. 3. The discrimination among. 4 purple toneswas related to weight of purple 4. The evaluative dimensions of purple image in modern fashion wereidentified by Light - Heavy and Pale - Strong. 5. The image effect on Preference, Buying needs, Pleasantand Riches was consist of complicated sensibility.