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A Study on the Women Image Expressions of Cosmetic Advertisements through the Digital Media

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주제분류생활과학

참고문헌 (13)

  1. "Fashion Design and de-constructionism collected papers in Hansung University" (1994)
  2. "Make-up marketing", pp.206~ (1997), Publication. Co.
  3. "Successful advertisement, popular advertisement and peculiar advertisement", pp.34~ (1998), Namam. Publication. Co.
  4. "Color and Beauty Coordination Komunsa", pp.191~ (2001)
  5. "Building Strong Brands" (1996)
  6. "Brand Leadership" (2000)
  7. "Brand Asset Management" (2000), Jossey-Bass Inc
  8. "The New Marketing Manifesto" (2000), Texere Pub.
  9. "Brand Management" (1999), Harvard Business School Press
  10. "Strategic Brand Management" (1998), Prentice Hall Inc.
  11. "Marketing Aesthetics," (1997)
  12. "Experiential Marketing" (1999)
  13. "Branding in Asi" (1999), John Wiley & Sons Inc

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