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A Study on the Women Image Expressions of Cosmetic Advertisements through the Digital Media
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주제분류생활과학
참고문헌 (13)
- "Fashion Design and de-constructionism collected papers in Hansung University" (1994)
- "Make-up marketing", pp.206~ (1997), Publication. Co.
- "Successful advertisement, popular advertisement and peculiar advertisement", pp.34~ (1998), Namam. Publication. Co.
- "Color and Beauty Coordination Komunsa", pp.191~ (2001)
- "Building Strong Brands" (1996)
- "Brand Leadership" (2000)
- "Brand Asset Management" (2000), Jossey-Bass Inc
- "The New Marketing Manifesto" (2000), Texere Pub.
- "Brand Management" (1999), Harvard Business School Press
- "Strategic Brand Management" (1998), Prentice Hall Inc.
- "Marketing Aesthetics," (1997)
- "Experiential Marketing" (1999)
- "Branding in Asi" (1999), John Wiley & Sons Inc
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