成人女性의 年齡別 파운데이션 着用失態 硏究-브래지어와 거들을 中心으로-

Abstract

The purpose of this study is to provide for the basic data useful to the effective production and marketing of the foundation garment befitting adult women's shapes and preferences, and thereby, help them improve their apparel life.For this purpose, 563 Korean women aged between 20-59 were sampled to survey their recognition and actual wearing condition of foundation garments and positively identify the factors affecting the practices and thereupon, determine the correlations among them by age group. The raw data of this study is processed by SPSS Win(10.1) and analyzed by using frequency, percentage, x2-test, ANOVA, Duncan-test.The most of adult women were aware of their foundation size and the absolute majority of them wore brassieres, while a half of them used the girdles. The adult women had 5.7 Brassieres and 2.2 Girdles. The use of the foundation depended much on user's age or seasons. They had begun to wear Brassieres at their age of 15 on an average and Girdle around their age of 19 depending their individual needs. It has been found through this study that adult women's is actual wearing condition of foundation garments differ by age group, which may well suggest that foundation production need to consideration this age-wise practices when setting up their foundation production and marketing strategies.