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An Exploratory Study on Brand Personality :The Case of A Traditional Casual Brand in Korea

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참고문헌

주제분류생활과학

참고문헌 (18)

  1. "Dimensions of BrandPersonality", pp.347~356 (1997)
  2. "Brand Equity and Advertising" (1993)
  3. "Conceptualizing,measuring and managing customer-basedbrand equity", pp.1~22 (1993)
  4. "Self-consciousnes and clothing purchasecriteria of Korea nd United State collegewomen", 11(4), pp.32~40 (1993)
  5. "How tomeasure customer based brand equity ofcasual wear", pp.1660~1671 (2002)
  6. "The componentof consumer-based fashion brand equity", 10(6), pp.680~696 (2002)
  7. "Theconceptual framework of building fashionbrand equity; Focused on casual wearbrand", pp.252~261 (2004)
  8. "The Efect of Brand Personality and Brand Association intoFashion Brand Equity", pp.2 169~182
  9. "Managing BrandEquity" (1991)
  10. "Journal of AdvertisingResearch", pp.2 79~0 83
  11. "Dimensions of BrandPersonality", pp.347~356 (1997)
  12. "Possessions and theextended self", pp.139~168 (1988)
  13. "Consumption Symbols asCariers of Culture A Study of Japaneseand Spanish Brand Personality Constructs", 81(3), pp.492~508 (2001)
  14. "Brand personality" (2002)
  15. "Clothing brandingstrategies Influence of brand personalityon advertising response", 4(3), pp.1~13 (2005)
  16. "empirical study of therelative influence of brand personality andproduct attributes in the brand choice", 18(4), pp.1~21 (2003)
  17. "Brandpersonality and consumer self-expression:Single or dual cariageway", pp.428~444 (2001)
  18. "Extending humanpersonality to brands The stability factor" (2004)

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