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Clothing Deprivation and Clothing Decision Factors in Korean College Women

이승희
한국패션비즈니스학회|2007.07|패션 비즈니스 (Journal of Fashion Business)|제11권 제3호|pp. 69-78

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참고문헌

주제분류생활과학

초록

Abstract

This study explored the perceptions of Korean college women concerning their clothing deprivation and clothing decision factors. A convenience sample was used consisting of 101 female college students aged from 18 to 36 years, with a mean age of 20.78 (SD = 4.24). Descriptive statistics were used to develop a profile of the participants. To test the research objectives, multivariate analysis of variance (MANOVA), using Wilk's lambda criterion was conducted for the study. The results indicated that a college woman's year significantly influences her perceived clothing deprivation, at p =0.003 (Wilk's lambda). There was a significant positive correlation (r = 0.24, p= 0.02) between college year and perceived clothing deprivation for special occasion clothes. The two clothing decision factors clothes that fit me well and clothes that look best on me were found to be the top two factors determining clothing decisions for the study participants.

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관련 논문AI추천

Cross- cultural Study of Clothing Deprivation and Clothing Decision Criteria in Korean and Taiwanese Young Women이승희한국패션비즈니스학회 · 패션 비즈니스2010 · 제14권 제6호여대생들의 의류구매 의사결정 스타일 특성에 관한 연구정혜영복식문화학회 · 복식문화연구2004 · 제12권 제3호한국과 일본 여대생의 의복행동 비교이옥희복식문화학회 · 복식문화연구2005 · 제13권 제5호미국 여대생의 의복 추구 혜택과 니트웨어 구매 행동이옥희복식문화학회 · 복식문화연구2006 · 제14권 제4호의복 구매 행동의 비교 문화적 연구 - 한국과 미국 남자 대학생을 중심으로 -한명숙복식문화학회 · 복식문화연구2009 · 제17권 제1호대학생의 스포츠웨어 구매결정요인과 브랜드 선호도김기한한국의류산업학회 · 한국의류산업학회지2009 · 제11권 제4호

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