마케팅 믹스를 활용한 의류브랜드 웹사이트 분석 -유니섹스 브랜드를 중심으로-

Abstract

This study, for the purpose of comparing and analyzing 23ea of national unisex apparel brands website consists of product, price, promotion and place divided by marketin gmix. Based of theoretical study and pre-research about the marketing mix, we made the classification standard for the marketing mix and analyzed the unisex apparel brand website according to 4P’s individual item and the result was appeared like this.First of all, in the product section, this study provide information about product introduction/guidance, a product figure for item, introduction for new items, propose for coordination and brand introduction/information.Secondly, in the price part, almost apparel brands are provide their product’s image, or present their goods photo with price, or displayed through the banner advertisement of discount or special price.Thirdly, For the marketing promotion part, compare to the other component in the most of apparel brand’s website, marketing promotion has more section than the other marketing mix. And, especially, various events and customer service space has more weight than the others.Forth, in the place section, it’s focused on the information of shopping mall location, contact number, address, and on-line shopping mall.