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Consumers’ Perceptions toward Immoral Shopping Behaviors in Apparel Retailing

이미영
한국패션비즈니스학회|2007.12|패션 비즈니스 (Journal of Fashion Business)|제11권 제6호|pp. 75-86

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참고문헌

주제분류생활과학

초록

Abstract

This study investigated the differences of consumers' perception toward immoral shopping behavior when they shop in apparel retail stores by consumer characteristics such as ethical ideology and gender. Forsyth's(1980) ethical ideology measuring idealism and relativism was used. Three hundred twenty-five college students enrolled at a large university located in a metropolitan area participated in the study. These students were divided into four groups on the basis of their ethical ideology: situationist, subjectivist, exceptionist, or absolutist. A series of factor analyses revealed three factors of immoral shopping behaviors: shoplifting, active immoral shopping behaviors, and passive immoral shopping behaviors. The four groups significantly differed in regard to their perceptions toward active immoral shopping behaviors and passive immoral shopping behaviors. T-tests revealed that females tended to perceive shoplifting and passive immoral shopping behavior factor worse than males. The results of this study would be used for developing consumer educational programs and retail training programs.

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관련 논문AI추천

An Exploratory Study of Immoral Consumer Behavior: Apparel Retail Salespeople's Perspectives+이미영한국패션비즈니스학회 · 패션 비즈니스2009 · 제13권 제3호The Types of Clothing Shopping Value and the Classification of Consumer group by Shopping Values권혜숙한국패션비즈니스학회 · 패션 비즈니스2005 · 제9권 제6호Influence of Moral View and Other Variables on Purchase Intentions Concerning Fashion Counterfeits이세희, Kim K. P. Johnson한국패션비즈니스학회 · 패션 비즈니스2014 · 제18권 제6호Risk Perceptions and Risk-reduction Strategies in Internet Apparel Shopping이미영한국패션비즈니스학회 · 패션 비즈니스2005 · 제9권 제3호The Effects of Various Sales Promotions on Sales Promotion Attitudes in Fashion Stores이승희, 이은옥한국패션비즈니스학회 · 패션 비즈니스2006 · 제10권 제3호Consumer Ethics and Fashion Corporate Social Responsibility -Attributions of Fashion CSR Motives and Perceptions-안수경한국패션비즈니스학회 · 패션 비즈니스2016 · 제20권 제6호

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