Preference and Fitness of Jackets by Body Shape: Focused on the Female University Students

Abstract

This study investigated the jacket preferences and actual fit according to body imageperception of female university students in their early twenties, using a survey questionnairemethod to analyze areas of dissatisfaction and improvements based on wearing experience. On the relationship between jacket and body image perception, female students with poorbody image expressed the highest rate of "not satisfied" with purchase, which wassignificant. On buying preferences, the "Internet" was the primary place of purchase and"design" of jacket had highest consideration on the decision to buy. "Princess with acinched - in waist" was the most preferred silhouette, and the most preferred length was"below the hip line." The most preferred cut was "basic," a jacket with a "tailored-collar ofnotched lapel shape," and "2-buttons." On discomfort and improvement of jacket fitness,students were most dissatisfied with "arm hole." The studies of production of a jacketwhich fitness and activities is both considered for female university students in their earlytwenties who use clothes to make them look more like their ideal body image.