서브버시브 베이식(subversive basics) 동영상 콘텐츠의 패션디자인 특성과 트렌드 확산방식에 관한 연구
A Study on Fashion Design Characteristics and Trend Diffusion in Subversive Basics Online Video Content
0
조회
0
다운로드
0
인용
0
참고문헌
키워드
초록
This study analyzed the compositional characteristics of fashion videos and the characteristics of fashion design spreading as trends through Subversive Basics. Literature research and case studies were conducted concurrently. Based on the literature review, an analysis method was designed, focusing on the concept of online video content, Subversive Basics, and the video content type. For the case analysis, videos were collected and classified using Subversive Basics as the keyword. The content was observed, and design features were analyzed. Based on the results, the collected videos were classified into tutorial, curation, and creative content types according to their compositional characteristics. Tutorial content emphasizes practical actions that demonstrate how to make or modify clothing, thereby promoting user-generated content for dissemination. Curation contents provide users with style ideas and information about clothing and purchases to encourage clothing purchases and influence purchase decisions that lead to dissemination through clothing consumption and wear. Creative content showcases the process of modifying and creating clothes to enhance understanding and value of creative design. The characteristics of fashion design utilized in these contents include bold designs with high visual effects as the first category, designs that can be easily and quickly modified due to intentional incompleteness as the second category, and prominently featured body-positive, individualistic designs as the third category. The results of this study can be associated with balanced development between basic design elements and personalized unique designs, catering to consumer needs.
Abstract
This study analyzed the compositional characteristics of fashion videos and the characteristics of fashion design spreading as trends through Subversive Basics. Literature research and case studies were conducted concurrently. Based on the literature review, an analysis method was designed, focusing on the concept of online video content, Subversive Basics, and the video content type. For the case analysis, videos were collected and classified using Subversive Basics as the keyword. The content was observed, and design features were analyzed. Based on the results, the collected videos were classified into tutorial, curation, and creative content types according to their compositional characteristics. Tutorial content emphasizes practical actions that demonstrate how to make or modify clothing, thereby promoting user-generated content for dissemination. Curation contents provide users with style ideas and information about clothing and purchases to encourage clothing purchases and influence purchase decisions that lead to dissemination through clothing consumption and wear. Creative content showcases the process of modifying and creating clothes to enhance understanding and value of creative design. The characteristics of fashion design utilized in these contents include bold designs with high visual effects as the first category, designs that can be easily and quickly modified due to intentional incompleteness as the second category, and prominently featured body-positive, individualistic designs as the third category. The results of this study can be associated with balanced development between basic design elements and personalized unique designs, catering to consumer needs.
참고문헌 (34)
- "2022Digital media trends, 16th edition: Toward the metaverse" (2022)[URL]
- "Video marketing study:56% of companies are implementing video marketing in 2022" (2022)[URL]
- "What is the subversive basics trend?" (2021)[URL]
- 정수진, "소셜 미디어에 나타난 패션 액티비즘 - 이상미 해체 현상을 중심으로 -", 한국패션디자인학회지, 20(2), pp.55~72 (2020), 한국패션디자인학회[DOI]
- "마케터가 알아야 할 영상콘텐츠 종류 10가지" (2021)[URL]
- "9 Short-form video ideas for social media" (2023)[URL]
- "DIY subversive basic tops" (2021)[URL]
- "How I made my distressed sweater" (2021)[URL]
- "How to DIY Subversive basics Part 1" (2021)[URL]
- 홍금희, "소비자의 프로슈머 성향이 인터넷 패션사이트의 구전효과에 미치는 영향", 한국의류산업학회지, 14(1), pp.75~82 (2012), 한국의류산업학회
- 허은주, "유튜브 동영상 패션 콘텐츠의 유형과 댓글 분석", 기초조형학연구, 23(3), pp.481~496 (2022), 한국기초조형학회[DOI]
- "I DIY'd multiple viral trends into one dress" (2021)[URL]
- "Imitation the imitators" (2021)[URL]
- 정소영, "빅데이터 시대에 카드뉴스의 유형과 활용 현황 분석", 한국디자인문화학회지, 21(4), pp.609~620 (2015), 한국디자인문화학회
- Kim, I. S., "YouTube algorithm and confirmation bias", Proceedings of the Korean Association of Computer Education Autumn Conference, pp.71~74 (2021), The Korean Association of Computer Education
- 김세진, "숏폼 패션영상의 특성과 제작에 관한 연구", 한국의류학회지, 45(1), pp.200~216 (2021), 한국의류학회[DOI]
- 이해동, "한국 패션 프로슈머 활동에 나타난 빈티지 가치", 한국의류학회지, 43(6), pp.808~824 (2019), 한국의류학회[DOI]
- 이진, "숏폼 동영상 콘텐츠의 유형 연구", 인문콘텐츠, (58), pp.121~139 (2020), 인문콘텐츠학회
- "The subversive basics trend is about rebellion" (2022)[URL]
- "23 Fashion video ideas to grow your brand in 2023" (2022)[URL]
- "How subversive basics became TikTok’s favorite fashion hack" (2022)[URL]
- "Starter Guide"[URL]
- "She isnt perfect but we love her" (2022)[URL]
- "From “subversive” to “avant”: when did basics get so complicated?" (2021)[URL]
- 손현영, "The Characteristics of Fashion Memes on Social Media", 한국패션디자인학회지, 22(3), pp.55~73 (2022), 한국패션디자인학회
- "Subversion"[URL]
- "Subversive"[URL]
- "Subversivebasics" (2021)[URL]
- "Styling trending aesthetics" (2022)[URL]
- "Trying viral tik tok tights trend" (2022)[URL]
- "Video Micro-Moments:What Do They Mean for Your Video Strategy?" (2015)[URL]
- "YouTube search"[URL]
- "연결을 만드는 콘텐츠의 본질, 그리고 4가지 유형" (2016)[URL]
- "Zoombi streetwear core" (2023)[URL]