유아동복 브랜드의 종류와 추구이미지에 따른 브랜드 로고의 색채 분석
Comparative Analysis of Color Attributes in Infant and Children’s Clothing Brand Logos by Brand Type and Pursued Image
0
조회
0
다운로드
0
인용
0
참고문헌
키워드
초록
This study analyzed the colors used in the logos of infants' and children's clothing brands, comparing them based on brand type and the pursued image. A total of 34 brands with the highest recent sales rates were selected. Among these, 17 were large-sized enterprise brands found in department stores, and the other 17 were in-house production enterprise brands. All colors used in the logos of the selected brands were extracted from the brand logo images. In addition, the study classified the pursued images of the selected brands using emotional adjectives in order to assess variations in different color attributes of the logos according to the brand type and pursued image. The study found that in-house production enterprise brands used lighter and more varied colors compared to department store brands. For both brand types, reddish-to-yellowish hues were most commonly used. Brands projecting a ‘cute' and ‘gorgeous' image exhibited a greater array of colors in their logos, while brands with a ‘neat', ‘modern', and ‘luxurious' image used less saturated colors. In terms of logo type, symbol logos used the most colors with a moderate level of lightness, while typographic logos used the fewest colors with a low level of lightness.
Abstract
This study analyzed the colors used in the logos of infants' and children's clothing brands, comparing them based on brand type and the pursued image. A total of 34 brands with the highest recent sales rates were selected. Among these, 17 were large-sized enterprise brands found in department stores, and the other 17 were in-house production enterprise brands. All colors used in the logos of the selected brands were extracted from the brand logo images. In addition, the study classified the pursued images of the selected brands using emotional adjectives in order to assess variations in different color attributes of the logos according to the brand type and pursued image. The study found that in-house production enterprise brands used lighter and more varied colors compared to department store brands. For both brand types, reddish-to-yellowish hues were most commonly used. Brands projecting a ‘cute' and ‘gorgeous' image exhibited a greater array of colors in their logos, while brands with a ‘neat', ‘modern', and ‘luxurious' image used less saturated colors. In terms of logo type, symbol logos used the most colors with a moderate level of lightness, while typographic logos used the fewest colors with a low level of lightness.
참고문헌 (32)
- Chae, Y., "The color appearance shifts of soven fabrics induced by the optical blending of colored yarns", Textile Research Journal, 90(3-4), pp.395~409 (2020)[DOI]
- Chae, Y., "Comparative study of the illumination effect on the appearances of woven fabrics composed of single and multiple colors of yarns", Textile Research Journal, 92(3-4), pp.618~631 (2022)[DOI]
- Chung, Y. J., "Children's wear purchasing behavior by retired women and the missy Group with a view to their shopping orientation", Journal of the Korean Society of Clothing and Textiles, 36(1), pp.84~98 (2012)[DOI]
- Han, G., "A study on the image to be promoted for preschoolers’ sportswear", Journal of Fashion Business, 10(2), pp.194~206 (2006)
- Han, S., "Analysis study on the image color success cases to explore ways to establish color identity of fashion brands : Focus on Hermes, Chanel, Marni, Paul Smith", Journal of Korean Society of Color Studies, 25(2), pp.49~61 (2011)
- Han, S. J., (2014), Kyohakyongusa
- Jang, J., "A study on the characteristics of the domestic golf wear brand logos and symbols", Korean Journal of Golf Studies, 8(4), pp.99~108 (2014)
- Jung, M. S., "A study on the suggestion for the revision of standard sizing system for infant clothing", Fashion & Textile Research Journal, 16(1), pp.118~127 (2014)[DOI]
- (2023)[URL]
- Kang, M. H., "A study on shape analysis of fashion brand logotypes by concept", doctor, pp.2022
- Kim, B., "Image analysis on the style and color for baby wear brands", Journal of the Korean Society of Clothing and Textiles, 34(10), pp.1701~1716 (2010)
- Kim, H. S., "A study on the movements of children's apparel manufacturing companies", Journal of the Korean Society of Costume, 22, pp.177~191 (1994)
- Kim, J., "Effects of brand-self image congruence on attitudes toward children’s wear brands : Focus on children’s image, actual image and ideal image", Journal of the Korean Society of Clothing and Textiles, 36(11), pp.1137~1147 (2012)[DOI]
- Kim, Y., "A study on the preferences of the children’s clothing and color image", Journal of the Korean Society of Costume, 50(1), pp.23~32 (2000)
- Lee, G. H., (2012), Kyungchoonsa
- Lee, H. J., "Analysis of changes of domestic corporate symbol marks with time changes", A Treatise on The Plastic Media, 23(4), pp.144~151 (2020)[DOI]
- Lee, H. N., "A study on logo design for improving brand competitiveness of college: Focusing on 42 institutions of AICAD(Association of Independent Colleges of Art and Design)", A Journal of Brand Design Association of Korea, 16(3), pp.45~56 (2018)[DOI]
- Lee, J. E., "A study on consumers' responses to design changes of brand logos : Focused on visual changes of word-mark", Journal of Digital Design, 15(3), pp.199~207 (2015)[DOI]
- Lee, J. Y., "Evaluation criteria and image : tone preference of infant and children's wear according to buyer's value", Journal of the Korean Society of Clothing and Textiles, 35(9), pp.1060~1068 (2011)[DOI]
- Lee, K., "A semantic analysis of children's clothing advertisement in magazines", The Research Journal of the Costume Culture, 11(1), pp.135~152 (2003)
- Lee, M., "A study on the characteristic of logomark in apparel brand : Focus on Unisex Casual Brand", The Research Journal of the Costume Culture, 13(5), pp.833~843 (2005)
- Lee, Y. J., "Development of children’s clothes design based on Korean traditional stripes(Saekdong)images", Baewha Women’s University, 21, pp.397~405 (2002)
- (2022)[URL]
- Moon, S., "Changes in facial image depending on different matching of hair color and skin tone : A focus on female in their 20’s", Journal of Korea Society of Color Studies, 36(3), pp.5~16 (2022)[DOI]
- Park, K. W., "A study on the design of children's and children's clothing brands : Focusing on(T textile)companies", Journal of Communication Design, 11, pp.153~162 (2002)
- Pina, L. M. G., "A Cor e a Moda : A Funcao da Cor Como Suporte Para o Design de Moda e Personalidade dentro de Um Pblico Jovem", Doctor, pp.2009
- Rha, S., "Characteristics of components in infant and children's clothing brand", Journal of the Korea Fashion & Costume Design Association, 13(1), pp.135~146 (2011)
- Scully, K., "Color forecasting for fashion" (2012), Laurence King Publishing
- Seok, D., "Changes in illumination preferences for textiles with varying physical color attributes", FIBERS AND POLYMERS, 23, pp.1031~1039 (2022)[DOI]
- "Shopping _ Children's clothing shopping mall"[URL]
- Wheeler, A., "Designing brand identity : an essential guide for the whole branding team" (2017), John Wiley & Sons
- Yoo, M. H., "An investigation of color preference for global top 200 corporation’s logo design : Based on America’s Fortune global top 200 companies", A Journal of Brand Design Association of Korea, 11(5), pp.227~240 (2013)[DOI]