MZ 세대 부모를 겨냥한 S/S 유아동복 텍스타일 디자인 개발 -여아복을 중심으로-
Development of Textile Design for S/S Children’s Clothing Targeting MZ Generation Parents -Focusing on Girlswear-
1
조회
0
다운로드
0
인용
0
참고문헌
키워드
초록
Despite a continuous decline in birth rate, children's clothing market is growing, driven by consumption trends of MZ generation parents who are willing to invest generously in their only child. Therefore, this study aimed to: 1) analyze changes in children's clothing market; 2) ascertain preferences and consumption patterns of MZ generation parents towards children's textile designs through surveys; and 3) develop textile designs targeting MZ generation parents based on these research findings. This study involved processes of literature review, market research, and design development. Survey results indicated that 'patterns and prints' were the most critical factor when purchasing children's clothing. The design process reflected survey and literature review findings, starting from idea conception to motif setting, pattern development, colorway, and simulation checks for final application suitability. Designs were executed using CAD programs centered around the main theme 'Enchanted Tea Party' and five sub-themes. This research was significant as it conducted surveys known to be challenging for corporations, thereby capturing the essence of MZ generation parents' preferences through the design process. This will provide essential information for establishing children's clothing design and marketing strategies, contributing to sustained growth of the market and enhancing the competitiveness of children's clothing brands.
Abstract
Despite a continuous decline in birth rate, children's clothing market is growing, driven by consumption trends of MZ generation parents who are willing to invest generously in their only child. Therefore, this study aimed to: 1) analyze changes in children's clothing market; 2) ascertain preferences and consumption patterns of MZ generation parents towards children's textile designs through surveys; and 3) develop textile designs targeting MZ generation parents based on these research findings. This study involved processes of literature review, market research, and design development. Survey results indicated that 'patterns and prints' were the most critical factor when purchasing children's clothing. The design process reflected survey and literature review findings, starting from idea conception to motif setting, pattern development, colorway, and simulation checks for final application suitability. Designs were executed using CAD programs centered around the main theme 'Enchanted Tea Party' and five sub-themes. This research was significant as it conducted surveys known to be challenging for corporations, thereby capturing the essence of MZ generation parents' preferences through the design process. This will provide essential information for establishing children's clothing design and marketing strategies, contributing to sustained growth of the market and enhancing the competitiveness of children's clothing brands.
참고문헌 (29)
- "Absorba Textile Patterns"[URL]
- Ahn, M., "Development of children's wear and textile pattern design using Jeju-Hyojaemunjado : Focused on <Chi>characters", Journal of Korea Design Forum, (53), pp.127~142 (2016)[DOI]
- Ahn, S., "A study on textile design for infant and children’s clothes with the motive of Jeju natural resource persimmon", Journal of the Costume Culture Association, 25(6), pp.741~756 (2017)
- "Baby’s Clothing"[URL]
- "Bluedog Textile Patterns"[URL]
- "Children’s Clothing-1"[URL]
- "Children’s Clothing-2"[URL]
- (2022)[URL]
- (2024)[URL]
- "Ettoi Textile Patterns"[URL]
- (2022)[URL]
- Jang, K., "Textile design for children applying Korean prehistoric petroglyphs : Focused on figures and faces", Journal of the Korean Society of Costume, 64(2), pp.135~149 (2014)[DOI]
- Jang, Y., "A study on the children’s clothing using aesthetic characteristics of Baroque Era : Focusing on the Toddler from 3 to 5 years", master, pp.2014
- Jeon, H., "A study on design development in children underwear applying textile pattern", Journal of the Korean Society of Knit Design, 15(3), pp.85~94 (2017)
- (2024)[URL]
- (2022)[URL]
- Kim, H., "A study on the practical use of achromatic colors for toddler's wear", master, pp.2012
- Kim, H., "A study on characteristics and intrinsic meaning of conspicuous kids fashion", Journal of the Korean Society of Costume, 66(7), pp.1~16 (2016)[DOI]
- Kim, K., "The changes in Korean children’s clothing brands : From 1990 to 2019", The Korean Fashion and Textile Research Journal, 24(1), pp.108~116 (2022)[DOI]
- (2024)[URL]
- Kong, M., "The design characteristics of modern children's clothes : Focus on children's clothes for girls from the 2006S", S-2010S, Fashion & Textile Research Journal, pp.2012, 14(3)[DOI]
- Lee, H., "The colors and color arrangements of traditional children’s costumes after later Joseon dynasty", Journal of Asian Ethno-Forms, 19, pp.31~52 (2018)
- (2024)[URL]
- Lee, J., "The study of the psychological influence of colors on children : Focusing on the color for children's clothes", 2004 Multi Therapy Conference, pp.37~47 (2004), Multi Therapy Society
- Lee, J., "Evaluation criteria and image-tone preference of infant and children's wear according to buyer's value", Journal of the Korean Society of Clothing and Textiles, 35(9), pp.1060~1068 (2011)[DOI]
- "Minkmui Textile Patterns"[URL]
- (2024)[URL]
- Shin, Y., "A qualitative study on infant clothing consumption of gold-mom", Journal of Consumer Studies, 23(2), pp.23~44 (2012)
- "Tartine et Chocolat Textile Patterns"[URL]