합병 지역농협의 조합원 만족도 분석

Abstract

The purposes of this study are to measure the satisfaction of the member farmers of merged regional agricultural cooperatives about their businesses and services after merging and to provide basic informations required for regional agricultural cooperatives to achieve the synergy effect, which was the original purpose of the merging. As for the evaluation on the projects of regional agricultural cooperatives after the merging, it turned out that the member farmers evaluated the following businesses negatively: ① 68.0%: leadership of the president and CEOs ② 45.8%: purchasing ③ 47.9%: marketing ④ 40.2%: utilization ⑤ 40.2%: credit business ⑥ 52.1%: mutual-financing business. Since the highest goal of the merging program for the regional agricultural cooperatives is focused on the results of working on merging, the synergy effect, which is the original purpose of merging and is a dynamic for growth, cannot be created. Plans for the business and services of the merged regional agricultural cooperatives need to be modified by discovering the needs of the member farmers who are the owners and users of the cooperatives. If the member farmers, who are the owners of the cooperatives, are not satisfied with the business and services, even if they are good enough, the merging of the regional agricultural cooperatives will cause the results that conflict with the needs of the member farmers.