농산물 산지유통조직의 성과 결정요인 분석: 협의 판매사업을 중심으로
An Analysis of Factors Affecting Performance of Agricultural Cooperatives' Marketing Activities
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This study analyzes factors affecting performance of agricultural cooperatives' marketing activities. Sales by pooling arrangement, operating income, evaluation score by the government are used as dependent variables which represent performance of agricultural cooperatives’ marketing activities. Various independent variables representing characteristics of agricultural cooperatives and their employees are used in this analysis. For the sales by pooling arrangement equation and the evaluation score equation, specialty cooperatives, participation level of cooperative members, sales by marketing agreement with members are positive and significant at the 10 percent level. For the operating income equation, only participation level of cooperative members is positive and significant at the 10 percent level. These empirical results imply that specialization, participation of cooperative members, and sales by marketing agreement with members are important in enhancing performance of marketing activities of agricultural cooperatives.
Abstract
This study analyzes factors affecting performance of agricultural cooperatives' marketing activities. Sales by pooling arrangement, operating income, evaluation score by the government are used as dependent variables which represent performance of agricultural cooperatives’ marketing activities. Various independent variables representing characteristics of agricultural cooperatives and their employees are used in this analysis. For the sales by pooling arrangement equation and the evaluation score equation, specialty cooperatives, participation level of cooperative members, sales by marketing agreement with members are positive and significant at the 10 percent level. For the operating income equation, only participation level of cooperative members is positive and significant at the 10 percent level. These empirical results imply that specialization, participation of cooperative members, and sales by marketing agreement with members are important in enhancing performance of marketing activities of agricultural cooperatives.
참고문헌 (18)
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