막걸리 용기 활용을 위한 한국자기(磁器) 형태에 관한 연구

Abstract

Makgeoli, which is Korean traditional alcohol, has long been loved and consumed by Korean people. Makgeoli is a product of fermentation technology which employs natural methods, and this technology is now given considerable attention of public. The liquor advocates around the world are amazed by taste of Makgeoli and evaluate it very positively. Like this, Makgeoli has extensively received great popularity around the world in recent years. It is constantly seeking for its own identity by developing various flavors and luxurizing its image, such as French wine in order to thrive in globalized world. However, the outcome is not fully satisfying yet. In this age of brand competition, the brand power of products is directly related to sale of the products and simultaneously improves an image of nation. Therefore, it is required to find unique identity by creating cultural essence of products. To create desirable Makgeoli cultures for worldwide people, the tradition, philosophy, and customs of Makgeoli should be all systematized and at the same time it should not lose its Korean image. After examining the characteristics and flavors of Makgeoli in each region in Korea, it is necessary to find the identity of container design, considering the fact that sight accounts for the most important features among five human senses (sight, hearing, touch, smell, and taste). It is expected to apply Korean traditional cultures not only to Makgeoli’s flavors and scent, but also to its container. It is certainly worth inheriting the culture of Goryeo Cheongja, Buncheong, and Joseon Baekja given their significant historical value. The present paper attempts to examine the characteristics of Korean pottery and further apply them to a Makgeoli container. As an outcome, this study ultimately leads to develop Korean cultures which are enjoyable by everyone regardless of cultural backgrounds.