SNS를 활용한 국내·외 통신사의 디자인마케팅 변화 분석

Abstract

The management of enterprises has been affected by the relationship among people moving from off-line to on-line due to the arrival of information society. In addition, the advent of Social Network Service(SNS) has brought the numerous changes to individual communication method and management strategy of enterprises, and the needs to cooperate it with the strategic marketing are increasing accordingly. The advanced researches related with design marketing that utilize design method are not actively carried out currently. Thus, this researcher aims to analyze the design marketing cases of domestic & foreign enterprises within Social Network Service of 2012 and 2014 and find the methodology for corporate marketing of Social Network Service. This study analyzed the cases of design marketing that were performed by each enterprise by selecting domestic & foreign communication enterprises based on Facebook that is most preferred worldwide out of numerous kinds of Social Network Services. It grasped the shared commonalties and differences regarding management including the designs of Social Network Service that the enterprises utilize and set the check list that has the most universal validity. Since this study proceeded targeting the specific enterprises, the continuous studies with objective and wide research based on substantial data through plenty of case analyses are further required. This study is expected to act as the foundation for further paradigmatic design management researches on a later time when the definite guideline has not been arranged regarding design marketing that utilizes Social Network Service.