게슈탈트 조형 원리로 바라본 가변적 아이덴티티에 나타난 항등성에 관한 연구

Abstract

With recent advances in digital communications technology, mutually communicative flexible identity has received attention. This thesis was undertaken to study the basic visual perception requirement of flexible identity by means of communication to meet the paradigm of the time looking at the components that enable a flexible identity. First, each different representative cases of six components, which are Container, Wallpaper, DNA, Formula, Customizer, Generator, to design flexible identity suggested by Irene van Nes in Dynamic Identities were investigated and analyzed by the Gestalt principles. Based on this, it was tried to reveal that the basic visual perception requirement in flexible identity is the consistency, the core of Gestalt principle. According to the case studies, each of the flexible identities were consist of The law of figure and ground, The law of continuity, The law of closure, The law of similarity, The law of proximity of Gestalt principle, while the configuration of the design itself were different and these case studies are representing the diversity based on the consistency. The consistency allows for the flexible identity to maintain a firm identity, and it also made a foundation to make variety of changes by planting a consistent procedure. The implication of the basic visual perception requirement of the Gestalt principle about the flexible identity is the significance of a consistent combination forming a unity with each other. It could be recognized that visual perceptual consistency is prerequisite for the extension of the variety.