국내 헤어케어제품 브랜드 로고 디자인 연구

Abstract

Recently, the hair care products, in line with beauty industry is well exported to foreign markets. Thus, the differentiated level of logo design would be a useful competitiveness to attract the attention of customers in not only the domestic but also the foreign markets. Through this study, it is to elucidate each characteristics by analyzing the logo design of domestic brands' hair care products. The research methodology was progressed by selecting the domestic top 5 brands of hair care products on brand awareness and capturing the logo of each brand from its webpage. Then, this study analyzed the logo types, colors and symbols which are the logo desine elements. The study reveals that the logo name of a brand mainly embraces the stories of a brand, and it is made of only in English or the combination of English and Korean. The logo types were mainly the combination of Slab Serif and sans serif type, and emphasized its brand name by changing the font styles. The color of logo were generally achromatic color, and the shampoos of Chinese medicine were in gold color. The categories of symbols were all typographic, and the initials of brand or brand names were put in pictograph format. Considering the logo as the fundamental element to convey the brand image to the customers, it should reflect the concepts and philosophies of brands to logo design to construct the brand image effectively.