패션 핸드백브랜드의 입체표면장식에 의한 수공예디자인 특성

Abstract

Today’s fashion handbag is an important tool that comp letes an image pursued by consumers; therefore, each bra nd is developing unique materials, forms, and decorative elements for the development of original designs. This st udy analyzed design characteristics according to product byliteratureresearch, brandcasestudy,andpicturesdat a in order to analyze the hand-craft design characteristic s of fashion handbags by surface decoration technique. It was found that the three dimensional surface effect of fas hion handbags has developed a variety of designs throug h the connection of the composition of leather or fabric pieces, such as quilting, applique, and patchwork, and it has emphasized contemporary exaggeration and the expa nsion of expression by additional decoration including be ads, studs, ribbon tapes, and cleats. Also, as a result of analyzing the law of expression of the surface decoration of handbags by the visual principle of design according to three dimensional formation, combination, and the for mation of imagery factors, it was shown that the formati on of imagery was made by designing the surface decora tion of handbags using the visual factor of a brand in a manner to express bag patterns utilizing new brand patte rns that appeared on bag products, and this may function as a factor for improving the image in the pursuit of a brand’s sensibility. Three dimensional surface decoration by decorative sew ing gives an interesting visual effect, and it is expected to enhance consumers’ sensibility desire through the dev elopment of new sensible designs, and to elevate the valu e of a global brand; therefore, the value of the utilization of a handmade style that satisfies consumers’ sensibility desire to express their own individuality in today’s societ y will be further enhanced.