올림픽 엠블럼디자인에 내포된 의미작용 연구

Abstract

Olympic emblems have been developed for about 90 years using the same themes consistently and periodically at the national level since it was first instituted at the Paris Olympics in 1924. This study set the basis of Olympic emblem designs in which it has been the most fundamental identity for recent Olympic games held since 2000. According to the semiologic signification of Roland Barthes, the implicit signification of Olympic emblem was analyzed in a semiologic view. Firstly, ethnicity, colors of the national flag, and the traditional culture of the Olympic host nation were considered in shaping each respective emblem as 1st signification. However the emblems of London 2012 and Sochi 2014 are two examples of a denotation. The secondary connotation represents social ideologies and the cultural dimensions of the host nation. It symbolizes traditional culture, modern society, and the image of the host country and the host city by its first denotation. It also indicates Olympic spirit as an implication symbol such as the festival of world peace and harmony, and the symbolic image of the Olympics. Lastly, emblem or symbol of colors typically relates to the flag of host countries or its traditional meanings. The emblems at the Winter games are mainly borrowed images of snow and ice crystals from its predecessors. Thus it extracted the second connotation through the emblem being based on formative denotation of the primary signification.