캐릭터디자인의 표현유형에 따른 수용자 반응 연구 - 성별간 차이를 중심으로 -

Abstract

This study investigated consumer response to types of expression in character design after conducting a literature review on basic theories of the design. In particular, the study tried to verify the difference of preference for character design between the sexes after classifying character designs into living characters(human and bird types) and nonliving character(personification type) in terms of natural classification, and also dividing them into 2D, 3D, and hand drawing in terms of expression style. To achieve the main purpose, an analysis of consumers' responses with regression analysis and MANOVA was conducted after experimental characters by types were produced. To sum up the result of the research, first, the human type showed a significant difference between the sexes in 2D but did not in 3D and hand drawing. The male group demonstrated higher scores in 2D and 3D, but The female group demonstrated higher score in hand drawing. Second, the bird type showed a significant differences between the sexes in 2D and 3D but did not in hand drawing. The male group demonstrated higher scores than the female group in all the expression styles. Third, the personification type showed no significant difference between the sexes in all the expression styles. In addition, the male group showed a preference for 2D but the female showed a preference for hand drawing.The result of the study provides useful knowledge to choose a suitable expression when creating a character design in the future. Moreover, it offers an meaningful insight into consumers' perception of character designs.