게슈탈트 시지각 이론에 따른 한중 중고거래 앱의 UI 디자인 연구

Abstract

This study aims to evaluate the components of UI design of Korean-Chinese second-hand trading apps from the perspective of visual perception through the expectation effect of Gestalt visual perception law in the midst of the continuous and rapid development of Korean-Chinese second-hand trading economy. Through the theoretical examination of Korean-Chinese second-hand trading apps, the research criteria and direction were determined. In addition, the three common elements of icon, layout, and color were selected as the evaluation elements through the first study of UI design. By examining the Gestalt theory of visual perception, we designed a questionnaire survey based on the evaluation principles of simplicity, familiarity, and the expected effect of the law of continuity in UI. Based on the survey results, the statistical analysis and comparative analysis of examples were used to identify problematic points in the UI design of second-hand trading applications, and suggestions were made. First, when combining icons and text to convey information, the relationship between weight and importance should be clear. The icon form should accurately convey the meaning through a familiar image. In the same level, the spatial relationship of icons should take into account the characteristics of mobile operating systems. Second, the amount of information of each element in the screen space should be appropriate and clearly distinguish the area. Thirdly, the composition of colors should not be too much or complicated when marking or emphasizing core information with colors. It is hoped that the results of this study will further activate the components of UI design of second-hand trading app and the information communication between users.