아동용 니트제품 개발 방안- 아동 내의에 선호되는 캐릭터의 감성 특성에 관한 연구 -

Abstract

The objectives of this study were to investigate the preference of characters for children's underwear and to find out the sensibility factors of preferred characters. It was also examined what sensibility factors of the characters were important for children's underwear as well as how characters were recognized as a factor in purchase of children's underwear. The research sample consisted of 300 Korean mothers who have children ranging from first to six grade in elementary school. Data were analyzed by Frequency analysis, ANOVA, and t-test. The results are as follows: According to the sensibility analysis, character image was classified into 3 factors, Pleasure, Riches, and Childish; Among three sensibility factors, Pleasure was the most important factor to affect the preferred character; National characters were more preferred than licensed characters.