유방암 수술을 받은 여성의 의복추구혜택에 관한 탐색적 연구
An exploratory study on clothing benefits sought by breast cancer survivors
0
조회
0
다운로드
5
인용
0
참고문헌
키워드
초록
The objective of this study was to take a closer look at the clothing benefits sought by breast cancer survivors in Korea. A qualitative descriptive study was conducted, using the focus group interview. Data was collected from members of online breast cancer forum. 18 participants were breast cancer survivors who had mastectomy or lumpectomy in their 30s~50s. The data was analyzed using content analysis in order to identify significant themes. The analysis indicated that benefits were sought after functional/comfort, health, feminity, and compensation were found. First, breast cancer survivors considered functional/comfort to be most important benefit so as to keep the body comfortable from the weather. Second, participants put the healthy body as the first priority and chose a well-being lifestyle and were likely to wear clothes made in healthy fabric, such as organic, bamboo or charcoal. Also, they preferred to look active by wearing sport brands or outdoorwear brands. Third, after the surgery, they experienced the sense of femininity loss and the sense of crisis as a woman. Single women and married women in early 30s recognized more seriously, and they tried to recover feminity by wearing clothes with feminine details. Forth, breast cancer survivor consumers tended to shop for the psychological compensation. In summary, consumers with breast cancer surgery, unlike general healthy women, did not sought to be economic, fashion, self-expression benefits, rather they sought health, femininity, and compensation benefits. Therefore, it seems necessary to develop proper products and marketing strategy to meet the said consumer's special needs.
Abstract
The objective of this study was to take a closer look at the clothing benefits sought by breast cancer survivors in Korea. A qualitative descriptive study was conducted, using the focus group interview. Data was collected from members of online breast cancer forum. 18 participants were breast cancer survivors who had mastectomy or lumpectomy in their 30s~50s. The data was analyzed using content analysis in order to identify significant themes. The analysis indicated that benefits were sought after functional/comfort, health, feminity, and compensation were found. First, breast cancer survivors considered functional/comfort to be most important benefit so as to keep the body comfortable from the weather. Second, participants put the healthy body as the first priority and chose a well-being lifestyle and were likely to wear clothes made in healthy fabric, such as organic, bamboo or charcoal. Also, they preferred to look active by wearing sport brands or outdoorwear brands. Third, after the surgery, they experienced the sense of femininity loss and the sense of crisis as a woman. Single women and married women in early 30s recognized more seriously, and they tried to recover feminity by wearing clothes with feminine details. Forth, breast cancer survivor consumers tended to shop for the psychological compensation. In summary, consumers with breast cancer surgery, unlike general healthy women, did not sought to be economic, fashion, self-expression benefits, rather they sought health, femininity, and compensation benefits. Therefore, it seems necessary to develop proper products and marketing strategy to meet the said consumer's special needs.
참고문헌 (44)
- Aaker, D. A., "Managing brand equity" (1991), The Free Press
- Ahn, K. H., "Fashion marketing" (2005), Suhaksa
- Cassill, N., "Employment orientation's influence on lifestyle and evaluative criteria for apparel", Home Economics Research Journal, 16, pp.23~35 (1987)
- Chang, H. J., "Consumers with disabilities : a qualitative exploration of clothing selection and use among female college students", Clothing and Textiles Research Journal, 32(1), pp.34~48 (2013)
- Coskuner, G., "New clothing : Meaning and practices", Advances in Consumer Research, 31, pp.285~290 (2004)
- Creswell, J. W., "Research design: qualitative, quantitative, and mixed methods approaches" (2003), Sage Publications
- Fairey, A. S., "Physical exercise and immune system function in cancer survivors : A comprehensive review and future directions", Cancer, 94, pp.539~551 (2002)
- Feather, B. L., "Looking good after your mastectomy", American Journal of Nursing, 87, pp.1048~1049 (1987)
- Feather, B. L., "Social concerns of post-mastectomy women : Stigmata and clothing", Home Economics Research Journal, 17, pp.289~299 (1989)
- Gallgher, P., "Experiences in the provision, fitting and supply of external breast prostheses : Findings from a national survey", European Journal of Cancer Care, 18, pp.556~568 (2009)
- Goffman, E., "Stigma" (1963), Prentice-Hall
- Hwang, J. S., "The internet perceived risk segments : clothing benefits sought, internet shopping attitude, and internet purchase intention", Journal of the Korean Society of Clothing and Textiles, 27(7), pp.746~757 (2003)
- Jenkins, M. C., "Consumer types based on evaluative criteria underlying clothing decisions", Home Economics Research Journal, 4, pp.150~162 (1976)
- 전은영, "유방암 생존자의 인조유방 사용경험", 여성건강간호학회지, 18(1), pp.49~61 (2012), 여성건강간호학회
- Jun, M. H., "An Experience of life following breast cancer surgery", doctor, pp.1994
- Kim, M. Y., "A study on the theoretical framework of clothing evaluative criteria", Journal of the Korean Society of Clothing and Textiles, 15(3), pp.321~334 (1991)
- Kim, N. C., "Disease-related stress experienced by women with mastectomy: Q methodology", Journal of Korean Academy of Women’s Health Nursing, 9, pp.379~389 (2003)
- 김영란, "유방암 절제술을 받은 여성의 복합적 신체 이미지와 사회적 지원", 한국심리학회지: 사회및성격, 24(1), pp.129~147 (2010), 한국사회및성격심리학회
- 김윤선, "유방암 생존자의 삶의 질 영향요인", Asian Oncology Nursing, 11(3), pp.221~228 (2011), 대한종양간호학회
- 고애란, "주부의 가치관에 따른 소비자 유형별 의복추구혜택과 구매관련행동 특성", Family and Environment Research, 40(5), pp.119~132 (2002), 대한가정학회
- "Breast cancer factors & figures in Korea" (2013)[URL]
- Lee, K. M., "A study on the wearing conditions of mastectomy bras and breast prosthesis", Journal of the Korean Society of clothing and Textiles, 25(4), pp.697~706 (2001)
- 이미아, "미혼여성과 기혼여성의 소비가치 및 의복추구혜택의 비교연구-20~30대 직장여성을 중심으로-", 한국의류학회지, 34(5), pp.808~818 (2010), 한국의류학회
- 이연정, "중년층 소비자의 의복추구혜택에 따른 아웃도어웨어의 일상복으로의 활용성", 복식문화연구, 21(5), pp.765~779 (2013), 복식문화학회[DOI]
- 이윤수, "유방완전절제술을 받은 여성의 심리사회적 경험:자조집단 참여자 중심으로", 한국사회복지학, 59(3), pp.99~124 (2007), 한국사회복지학회
- 임인숙, "유방암, 손상된 몸과 여성성의 위기감", 한국여성학, 22(4), pp.5~46 (2006), 한국여성학회
- 임정원, "한국 여성 유방암 생존자의 건강신념과 건강행위에 대한 질적 연구", 한국사회복지학, 63(4), pp.155~181 (2011), 한국사회복지학회
- "Body image and cancer" (2013)[URL]
- Mason, R., "Conspicuous consumption: A literature review", European Journal of Marketing, 18(3), pp.26~39 (1984)
- "The Korea Central Cancer Registry(National cancer registration & statistics" (2010)[URL]
- "Breast Cancer Treatment" (2013)[URL]
- Park, C. S., "Marketing principles" (2006), Bupmunsa
- 박형숙, "재활프로그램이 유방암절제술 환자의 신체건강, 생리지수 및 삶의 질에 미치는 효과", Journal of Korean Academy of Nursing, 36(2), pp.310~320 (2006), 한국간호과학회
- Patton, M. Q., "Qualitative evaluation and research methods" (1990), Sage Publications
- Peter, J. P., "Consumer behavior:Marketing strategy, perspectives" (1987), Irwin
- Roach-Higgins, M. E., "Dress and identity", Clothing and Textiles Research Journal, 10, pp.1~8 (1992)
- Ryou, E. J., "A study on consumer's value systems and clothing behavior", Journal of the Korean Society of Clothing and Textiles, 22(6), pp.749~756 (1998)
- 유영미, "유방암 여성의 삶의 질 관련 요인", Asian Oncology Nursing, 13(3), pp.121~127 (2013), 대한종양간호학회
- Shim, S., "Benefit segments of the female apparel market: Psychographics, shopping orientations and demographics", Clothing and Textiles Research Journal, 12(2), pp.1~12 (1994)
- Solomon, M. R., "Consumer behavior in fashion" (2004), Prentice Hall
- Spradley, J. P., "Participant observation" (1980), Wadsworth Publishing Company
- Stemm, F. A., "Clothing attitudes and evaluative criteria used by employment women differing in feminine-role orientation and work orientation:Emphasis on the single again adult", doctor, pp.1980
- Wicklund, R. A., "Symbolic self-completion" (1982), Erlbaum
- Yalom, M., "A history of the breast" (1997), Alfred A. Knopf