의류소비자의 사회책임 의식적 구매행동
Socially responsible purchase behavior of clothing shoppers
0
조회
0
다운로드
3
인용
0
참고문헌
키워드
초록
The growth of cheap, industrial, mass-production—so-called “fast fashion”—has led to dramatic increases in levels of consumption. Inexpensive products tend to foster unsustainable consumption behaviors, which negatively impact the environment and increase pressure to obtain goods at lower and lower prices; this, in turn, has the competitive effect of decreasing wages. This study focused on the concept of socially responsible consciousness in relation to fashion products. Environmental and labor issue concerns were employed as major variables. Empirical data were collected from males and females, between the ages of 10 and 50. Demographic differences were found in SR consciousness. For example, participants in their 10s, 40s, and 50s had higher levels of SR consciousness than those in their 20s and 30s. In addition, consumers’ levels of environmental and labor issue concerns had varying effects on the criteria they used to select clothing. Product category type was also an influential factor. Moreover, the analysis showed that SR consciousness was less important in the apparel industry than in the food sector. The study also found an attitude-behavior link in relation to the concept of SR consciousness. The link was stronger for environmental concerns than for labor issue concerns. This study aimed to develop a better understanding of current customers’ characteristics and levels of SR consciousness.
Abstract
The growth of cheap, industrial, mass-production—so-called “fast fashion”—has led to dramatic increases in levels of consumption. Inexpensive products tend to foster unsustainable consumption behaviors, which negatively impact the environment and increase pressure to obtain goods at lower and lower prices; this, in turn, has the competitive effect of decreasing wages. This study focused on the concept of socially responsible consciousness in relation to fashion products. Environmental and labor issue concerns were employed as major variables. Empirical data were collected from males and females, between the ages of 10 and 50. Demographic differences were found in SR consciousness. For example, participants in their 10s, 40s, and 50s had higher levels of SR consciousness than those in their 20s and 30s. In addition, consumers’ levels of environmental and labor issue concerns had varying effects on the criteria they used to select clothing. Product category type was also an influential factor. Moreover, the analysis showed that SR consciousness was less important in the apparel industry than in the food sector. The study also found an attitude-behavior link in relation to the concept of SR consciousness. The link was stronger for environmental concerns than for labor issue concerns. This study aimed to develop a better understanding of current customers’ characteristics and levels of SR consciousness.
참고문헌 (28)
- John H. Antil, "Socially Responsible Consumers: Profile and Implications for Public Policy", Journal of Macromarketing, 5(2), pp.18~39 (2016), SAGE Publications[DOI]
- Michael L. Barnett, "Stakeholder influence capacity and the variability of financial returns to corporate social responsibility", Academy of Management Review, 32(3), pp.794~816 (2007), Academy of Management[DOI]
- Bray, J., "An exploratory study into the factors impeding ethical consumption", Journal of Business Ethics, 98(4), pp.597~608 (2011)[DOI]
- Sara M. Butler, "The Effects of Environmental Attitudes on Apparel Purchasing Behavior", Clothing and Textiles Research Journal, 15(2), pp.76~85 (2016), SAGE Publications[DOI]
- 장경혜, "개인의 가치관에 따른 천연 염색제품 구매행동에 관한 연구", 한국의류산업학회지, 6(4), pp.461~466 (2004), 한국의류산업학회
- Choi, Y. J., "Review of research in fashion industry ethics", Fashion Information and Technology, 6, pp.63~69 (2009)
- Lizabeth Cohen, "A Consumers' Republic: The Politics of Mass Consumption in Postwar America", Journal of Consumer Research, 31(1), pp.236~239 (2004), Oxford University Press (OUP)[DOI]
- Clare D?Souza, "Green decisions: demographics and consumer understanding of environmental labels", International Journal of Consumer Studies, 31(4), pp.371~376 (2007), Wiley[DOI]
- Marsha A. Dickson, "US consumers' knowledge of and concern with apparel sweatshops", Journal of Fashion Marketing and Management: An International Journal, 3(1), pp.44~55 (1999), Emerald[DOI]
- MARSHA A. DICKSON, "Utility of No Sweat Labels for Apparel Consumers: Profiling Label Users and Predicting Their Purchases", Journal of Consumer Affairs, 35(1), pp.96~119 (2001), Wiley[DOI]
- Fishbein, M., "Belief, attitude, intention, and behavior: An introduction to theory and research" (1975), Addison-Wesley
- Kate Fletcher, "Slow Fashion: An Invitation for Systems Change", Fashion Practice, 2(2), pp.259~265 (2015), Informa UK Limited[DOI]
- Maria del Mar Garcia-De los Salmones, "The role of brand utilities: application to buying intention of fair trade products", Journal of Strategic Marketing, 27(2), pp.119~135 (2017), Informa UK Limited[DOI]
- Junghyun Jang, "Study of a Social Content Model for Sustainable Development in the Fast Fashion Industry", Journal of Global Fashion Marketing, 3(2), pp.61~70 (2012), 한국마케팅과학회[DOI]
- Liz Barnes, "Ethical fashion: myth or future trend?", Journal of Fashion Marketing and Management: An International Journal, 10(3), pp.360~371 (2006), Emerald[DOI]
- Madeline Judge, "Using the theory of planned behaviour to predict intentions to purchase sustainable housing", Journal of Cleaner Production, 215, pp.259~267 (2019), Elsevier BV[DOI]
- 김연희, "Typology of Fashion Product Consumers: Application of Mixture-model Segmentation Analysis", 한국의류학회지, 35(12), pp.1440~1453 (2011), 한국의류학회
- 권경숙, "친환경 의류지식과 의식이 친환경 의류소비에 미치는 영향", 복식문화연구, 26(6), pp.982~993 (2018), 복식문화학회[DOI]
- Tina Mainieri, "Green Buying: The Influence of Environmental Concern on Consumer Behavior", The Journal of Social Psychology, 137(2), pp.189~204 (1997), Informa UK Limited[DOI]
- Dirk Matten, "Behind the mask: Revealing the true face of corporate citizenship", Journal of Business Ethics, 45(1, pp.2) (2003), 109~120[DOI]
- Ann P. Minton, "The Effects of Environmental Concern on Environmentally Friendly Consumer Behavior: An Exploratory Study", Journal of Business Research, 40(1), pp.37~48 (1997), Elsevier BV[DOI]
- Sanjukta Pookulangara, "Slow fashion movement: Understanding consumer perceptions—An exploratory study", Journal of Retailing and Consumer Services, 20(2), pp.200~206 (2013), Elsevier BV[DOI]
- Rhee, K. C., "Ecologically-concerned product and consumer’s willingness to purchase", Journal of Consumer Studies, 7(1), pp.109~126 (1996)
- Fredrica Rudell, "Shopping With a Social Conscience: Consumer Attitudes Toward Sweatshop Labor", Clothing and Textiles Research Journal, 24(4), pp.282~296 (2016), SAGE Publications[DOI]
- Isabel Schäufele, "Which consumers opt for organic wine and why? An analysis of the attitude-behaviour link", British Food Journal, 120(8), pp.1901~1914 (2018), Emerald[DOI]
- Liat Smestad, "The Sweatshop, Child Labor, and Exploitation Issues in the Garment Industry", Fashion Practice, 1(2), pp.147~162 (2015), Informa UK Limited[DOI]
- Iris Vermeir, "Sustainable Food Consumption: Exploring the Consumer “Attitude – Behavioral Intention” Gap", Journal of Agricultural and Environmental Ethics, 19(2), pp.169~194 (2006), Springer Science and Business Media LLC[DOI]
- Deborah J. Webb, "A re-examination of socially responsible consumption and its measurement", Journal of Business Research, 61(2), pp.91~98 (2008), Elsevier BV[DOI]