Keyword-based network analysis for contemporary fashion show affected by intermedia
0
조회
0
다운로드
1
인용
0
참고문헌
키워드
초록
Intermedia refers to the convergence of media. The advance of intermedia has not only facilitated the delivery of brand messages in contemporary fashion shows but also facilitated interactive communication. This study investigated the mediating roles played by various media in fashion and fashion shows, focusing on the phenomenon of intermedia in contemporary fashion shows. To investigate the impact of intermedia on contemporary fashion shows, we conducted a social network analysis—a promising approach for research into fashion trends. Analyzing 159 fashion-related articles published in the 2000s, we extracted intermedia-related words (n=253). The relationships between keywords made an analysis of between centrality, and cluster variables applied Clauset-Newman-Moore by using KrKwic and NodeXL programs. The results of the between centrality analysis indicated that the most important factors in contemporary fashion shows are “models” and “stages.” We found that the impacts of intermedia on contemporary fashion shows can be divided into four categories: “model performance,” “symbolic stage management,” “new media utilization,” and “convergence in arts.” Our analysis thus identified considerable synergy between the characteristics of intermedia and contemporary fashion shows. These results have found intermedia- related commonalities in intermedia and fashion show, and this might increase customer interest in fashion, a positive outcome for the fashion industry.
Abstract
Intermedia refers to the convergence of media. The advance of intermedia has not only facilitated the delivery of brand messages in contemporary fashion shows but also facilitated interactive communication. This study investigated the mediating roles played by various media in fashion and fashion shows, focusing on the phenomenon of intermedia in contemporary fashion shows. To investigate the impact of intermedia on contemporary fashion shows, we conducted a social network analysis—a promising approach for research into fashion trends. Analyzing 159 fashion-related articles published in the 2000s, we extracted intermedia-related words (n=253). The relationships between keywords made an analysis of between centrality, and cluster variables applied Clauset-Newman-Moore by using KrKwic and NodeXL programs. The results of the between centrality analysis indicated that the most important factors in contemporary fashion shows are “models” and “stages.” We found that the impacts of intermedia on contemporary fashion shows can be divided into four categories: “model performance,” “symbolic stage management,” “new media utilization,” and “convergence in arts.” Our analysis thus identified considerable synergy between the characteristics of intermedia and contemporary fashion shows. These results have found intermedia- related commonalities in intermedia and fashion show, and this might increase customer interest in fashion, a positive outcome for the fashion industry.
참고문헌 (19)
- Hans Breder, "Intermedia: Enacting the Liminal", Performing Arts Journal, 17(2, pp.3) (1995), 112~120[DOI]
- Ginger Gregg Duggan, "The Greatest Show on Earth: A Look at Contemporary Fashion Shows and Their Relationship to Performance Art", Fashion Theory, 5(3), pp.243~270 (2015), Informa UK Limited[DOI]
- age (Décollage) 6, "Dé-coll", pp.1967, Higgins, D.
- Dick Higgins, "Intermedia", Leonardo, 34(1), pp.49~54 (2001), MIT Press - Journals[DOI]
- Monthly Art, "세계미술용어사전" (1999), Monthly Art
- Angella J. Kim, "Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand", Journal of Business Research, 65(10), pp.1480~1486 (2012), Elsevier BV[DOI]
- Kim, H. H., "Fluxus" (1993), AP International
- 김효진, "미디어 퍼포먼스의 연출 방법론 연구 - 연출 구조를 중심으로", 한국영상학회논문집, 13(6), pp.143~158 (2015), 한국영상학회[DOI]
- Kimbeck, J., "더불어 주목할 만한패션쇼 프로덕션", Design, 399, pp.106~107 (2011)
- 권경용, "INTER-MEDIA ART에서 착종(錯綜) 현상에 관한 고찰", 예술과 미디어, 10(2), pp.163~173 (2011), 예술과미디어학회[DOI]
- 이슬아, "샤넬 컬렉션에 나타난 인터미디어와 패션쇼의 관계적 특성", 복식문화연구, 24(3), pp.367~384 (2016), 복식문화학회[DOI]
- Lin, Y., "Text-generated fashion influence model: An empirical study on style.com", Proceedings of the 2015 48th Hawaii International Conference on System Sciences, pp.3642~3650 (2015)
- Packer, R., "Multimedia: From Wagner to virtual reality" (2002), W. W. Norton & Company
- Michel Phan, "Social Media and Luxury Brand Management: The Case of Burberry", Journal of Global Fashion Marketing, 2(4), pp.213~222 (2011), 한국마케팅과학회[DOI]
- Agnès Rocamora, "Mediatization and Digital Media in the Field of Fashion", Fashion Theory, 21(5), pp.505~522 (2017), Informa UK Limited[DOI]
- Yvonne Spielmann, "Intermedia In Electronic Images", Leonardo, 34(1), pp.55~61 (2001), MIT Press - Journals[DOI]
- 성유정, "패션쇼를 위한 패션 스토리텔링 기법의 설계", 한국의류산업학회지, 11(6), pp.857~866 (2009), 한국의류산업학회
- Vilaseca, E., "Runway uncovered : The making of a fashion show" (2010), Promopress
- Li Zhao, "The Rise of Fashion Informatics: A Case of Data-Mining-Based Social Network Analysis in Fashion", Clothing and Textiles Research Journal, 37(2), pp.87~102 (2019), SAGE Publications[DOI]