영화 및 드라마 촬영지를 활용한 지역관광 활성화 방안- 경상북도 사례를 중심으로

Abstract

This study explored successful cases in Gyeongsangbuk-do to find out ways to revitalize local tourism by utilizing film and drama filming locations. First, the film Rocky, which contributed to revitalizing local tourism, and the Korean TV dramas Sandglass and Winter Sonata were examined. In addition, as cases in Gyeongsangbuk-do, the film Little Forest, the dramas When the Camellia Blooms, Mr. Sunshine, and The Sea Village Cha Cha Cha were examined to find out the influence and meaning of filming locations on local tourism. The research results showed that the basic requirement for revitalizing local tourism by utilizing filming locations is that filming locations that express symbols and images for the box office success and aesthetic impression of the relevant movie or drama are important. The implications of this study for local governments are as follows. First, they should have a continuous interest in the latest trends and developments in video content such as movies and broadcasts and have insight and vision to find out which works will be successful. Second, they should actively respond to production companies’ requests for filming location information or recommendations in order to discover and re-create hidden locations in the region. Third, places that have become popular as filming locations need to make efforts to maximize the effects of revitalizing local tourism by utilizing filming locations through continuous aftercare and active cooperation of related parties. Lastly, it was suggested that local governments should make active marketing and negotiation efforts before the production of works and plans to utilize filming locations as tourism content are important.