공연예술분야의 창의인재 육성을 위한 크라우드 펀딩 사례 분석: ARKO 예술나무 무용 공연을 중심으로

Abstract

This research is aim for analyzing crowd funding cases, reviews the achievements and limitations and making the most reasonable alternatives to grow creative talents as a cultivating routes for talents in performance and art industry. Recently Crowd Funding collecting resources necessary for art projects by using SNS is becoming the main way to making funding in performing arts. especially, it draws the attention as a alternative way of making passages for talents who are struggling with the shortage of financial support in performing arts. it is important to actively use social networks for PR and marketing in order to encourage artist to make their pieces constantly in modern performing arts. also it is necessary to find how to make endless profits from crowd funding made by social networks. Crowd Funding which is helpful for making funds, PR and marketing is being one of the ways for performing arts to build the power to grow spontaneously. It is hard to make profits in performing arts so the most import thing to build publicity and constant growth in this field is finding various ways to make Crowd Funding and putting efforts on raising talented artists.