한국 공방 도자식기 문양의 선호도에 관한 연구

Abstract

Most of ceramics graduates are running self-management studio, participate in education and make potteries as their economic activities. Majority of potteries are tableware. The function of tableware is an important tool as a basis of communication in 21st century and its main code is pattern which is the most important decoration technique. Tableware pattern is a nature friendly topic which allows to share a bond of sympathy of communication in short period of time and at the same time, it is the value that the value of analog life which desires rest in this digital world can also be shared. This research discusses the pattern that can satisfy new customer’s preference code and to provide improvement plans in establishing marketing strategy of self-management studio pottery tableware as a cultural product which can strengthen higher value of national competitiveness as craft culture industry in the future, literatures were investigated regarding patterns of Korean pottery tableware’s definition form, and to investigate and analyze preference of studio tableware pattern, 100 of Korean women in their early twenties without professional knowledge in pottery tableware were surveyed with patterns of currently commercialized self-management studio tableware in picture. As a result, the most preferred tableware was the one with a pattern followed by white porcelain type which visualizes cleanliness, the most important thing as a tableware as holding foods, and the third was a plant pattern, and the forth was a tableware with cobalt color. For the investigation of cobalt tableware pattern preference which was the most preferred in the fifth question 13, currently commercialized cobalt pattern tableware were proposed as an example from question 17 to 22. New craft culture industry of Korean tableware can make a new leap forward by developing new patterns of 21st century studio pottery tableware which can share a sympathy across the world under the institutional protection.