글로벌 맞춤형 화장품 산업 현황 분석 및 발전방안 연구

Abstract

Nowadays, customized cosmetics industry is rising as an industry highly equipped with social and economic utility not just in Korea but all over the world. Therefore, this study will examine the growth background of global customized cosmetics industry and analyze and consider the market conditions and systems in order to investigate the current status of the markets in customized cosmetics industry and devise development plans for it. According to the results of examining the market conditions and regulations and systems of global customized cosmetics industry, Korea is the only country in the world which has legalized customized cosmetics and has implemented the system about those producing and managing customized cosmetics to foster professional manpower. However, the policies and systems need to be improved now. This study has analyzed and considered the current status of the industry based on reviewing studies and government reports on customized cosmetics. Grounded on the findings, this researcher suggests development plans as follows. First, it is necessary to develop programs to experience customized cosmetics in order to satisfy the needs of consumers according to their hyper-personalized patterns. Second, the systems and policies should be complemented to popularize and generalize customized cosmetics further. Third, it is needed for the government to increase its political support for small and medium-sized enterprises and individual entrepreneurs engaged in the customized cosmetics market. At this point that the size of the customized cosmetics market is growing in line with the development of global cosmetics industry, more systematic approaches and supportive policies are required so that Korea can be equipped with the aspects to be one of the power nations for global customized cosmetics.