한국 프랜차이즈 산업의 발전과 전망
Development and Prospect of Franchise Industry in Korea
0
조회
0
다운로드
15
인용
0
참고문헌
키워드
초록
Abstract
Franchise system was introduced in Korea twenty five years ago. Franchise industry has now become a significant part in Korean industry after many types of business and brands were introduced in the form of franchise. However, domestic franchise industry has not yet been able to make improvements in quality, nor gain customer trust, making it difficult to enter a new phase.There has not been any comprehensive study on how domestic franchise industry has developed since its introduction. Moreover, there has not been any study that sufficiently scrutinizes the background and the market situation of each development phase in depth. Therefore, this study intends to examine the course of Korean franchise industry development by dividing it into phases and studying the market strategy of domestic franchise industry. To do so, this study will first touch upon the definition, pattern, and history of franchise system. Then, it will review the backgrounds and market situations of each phase after classifying the development process of domestic franchise industry to introduction phase, take-off phase, and expansion phase. This study finally intends to bring forth the prospect, raise points, and suggest directions for improvement.
참고문헌 (27)
- 금영철, "프랜차이즈 유통관리" (1997), 대구대학교 출판부
- 송무호, "최근 한국 프랜차이즈 시장현황 및 소자본창업의 성공전략에 관한 연구", 6(2), pp.207~234 (2003)
- 식품저널편집부, "식품유통연감 2001" (2001)
- 식품저널편집부, "식품유통연감 2004" (2004)
- 오구환, "프랜차이즈산업계의 동향 및 발전전망" (2002), 한국프랜차이즈협회
- 오세조, "시장지향적 유통관리" (1996), 박영사
- 오세조, "프랜차이즈 경영원론" (2005), 한국프랜차이즈협회
- 윤기열, "외식산업의 프랜차이즈 시스템에 관한 연구", 5(2), pp.115~139 (2002)
- 이정자, "한국에서의 외식산업 프랜차이즈에 관한 연구 외국에서 도입된 Fast Food 프랜차이즈를 중심으로 관광학연구", pp.209~237 (1985)
- 조현식, "프랜차이즈 본부와 가맹점 간의 관계의 질적 성향이 재무성과에 미치는 영향" (2003)
- 편집자, "2000 한국식품연감" (2000), 농수축산신문
- "외식경제신문" (2001)
- "제1편 프랜차이즈산업 실태조사: 조사결과분석" (2002), 산업자원부(사)한국프랜차이즈협회.
- "프랜차이즈 실태조사" (2002), 산업자원부
- "최신 외식산업개론" (1999), 대왕사
- "Inducing Franchisees to Relinquish an Attribution Analysis Journal of Marketing Research", pp.215~221 (1987)
- "Comparative Productivity Performance in Fast-food Retail Distribution Journal of Retailing", pp.98~106 (1984)
- "Minimizing Spatial Conflict in Franchise Distribution Systems" (1990)
- "Competitive Advantage Variation over the Life Cycle of a Franchise Journal of Marketing", pp.77~80 (1976)
- "Channel Conflicts Impact on Retailer Operating Performance Journal of Retailing", pp.76~90 (1976)
- "An Exploratory Analysis of the Correlates of Labor Productivity in Retailing Journal of Retailing", pp.74~90 (1984)
- "The Guide to Franchising" (1992)
- "An Exploratory Investigation of Cooperation in Franchise Channel Journal of Retailing", pp.23~45 (1982)
- "A Descriptive Study of Franchisor-Franchisee Working Relationships Implications for Small Business Management", pp.417~423 (1993)
- "An Analysis of Decision Criteria in Franchisor-Franchisee Journal of Retailing", pp.17~21 (1972)
- "The Adaptability of Network Organizations Journal of Academy of Marketing Science", pp.75~82 (1979)
- "Market Penetration and Locational Conflict in Franchise Systems", pp.58~80 (1980)