The Roles of Self-Expression and Identification on thePersonal Community Commitment

키워드

참고문헌 (62)

1. Ahn, Kwang Ho, "The Study of the Efect of Consumer-Company Identification on Consumer’s Evaluation of Company Products and Behavioral Responses", 19(4), pp.55~77 (2004)
2. Anderson, "Structural Equation Modeling in Practice", pp.411~423 (1988)
3. Bel, S. J, "The Employe-Organization Relationship, Organizational CitizenshipBehaviors, and Superior Service Quality", 78, pp.131~146 (2002)
4. Bergami, Massimo, "Self-Categorization, Afective Comit- ment and Group Self-Esteem as Distinction A spects of SocialI dentity in the Organization", 39(4), pp.555~577 (2000)
5. Bhattacharya, C, "Consumer-Company Identification: A Frame-work for Understanding Consumers' Relationships with Companies", 67(4), pp.76~88 (2003)
6. Bhatacharya, C. B, "Understanding the Bond of Identification: An Investigation of its Corelates among Art Museum Members", 59(10), pp.46~57 (1995)
7. Brewer, M. B, "Who is this We? Levels of Collective Identity and Self Representations", 71, pp.83~93 (1996)
8. Escalas, Jenifer E, "Self-Construal, Reference Groups, and Brand Meaning", 32(11), pp.378~389 (2005)
9. Fisher, A, "Aspiration to Comunity: Comunity Responses to Rejection", 27(6), pp.715~725 (1999)
10. Fisher, A, "Psychological sense of comunity in Australia and the chalenges of change", 30(6), pp.597~609 (2002)
11. Fornell, "Eva- luating Structural Equation Model with Unobservable Variables and Measurement Error Journal of Marketing Research", pp.39~50 (1981)
12. Frank T. R, "Virtual Internet Comunities and Comercial Success: individual and comunity-level theory grounded in the atypical case of TimeZone.Com", 27, pp.297~312 (2001)
13. Graeff, T. R, "Using Promotional Messages to Manage the Effect of Brand Self- The Roles of Self-Expression and Identification on the Personal Community Commitment 109 Image on Brand Evaluations", 13, pp.4~18 (1996)
14. Grifin, J, "The Internet's Expanding Role in Building Customer Loyalty", 59(7), pp.50~53 (1996), Garden City
15. Gruen T. W, "Relationship Marketing Activities, Comitment, and Membership Behaviors in Profesional Asociation", 64(7), pp.34~49 (2000)
16. Hogg, M. A, "Social identity", pp.462~479 (2003), The Guilford Press, New York
17. Keler, Kevin Lane, "Brand Synthesis: The Multidimensionality of Brand Know- ledge", 29(3), pp.595~600 (2003)
18. Kihlstrom, F, "Self and identity as memory", pp.68~90 (2003)
19. Kim, Ji Hwa, "A Study on efect of PC Comunity Characteristic", 4, pp.287~316 (1998), Chang Won National University
20. Kleine, "How Is a Posesion ‘Me' or ‘Not Me' Characterizing Types and an Antecedent of Material Possession Attachment Journal of Consumer Research", pp.327~343
21. Robert V, "Articulating the Meanings of Star Trek's Culture of Consumption Journal of Consumer Research", 28, pp.67~78
22. Kumar, "The Nature and Consequences of Marketing Chanel Intermediary Comit- ment", pp.94~115 (1994)
23. Lantz, Garold, "An Examination of the Community and Pur- chase Preference Using the Social Identity Aproach", 25, pp.486~491 (1998)
24. Leary, M, "Handbook of Self and Identity" (2003), The Guilford Press, New York
25. Lee, O Hyeon, "An Case-Study on the Constructing Proces of Power in Cyber- space", 23, pp.79~226 (2003)
26. Lord R. G, "Leader- ship Proceses and Follower Identit" (2004), Mahwah, NJ
27. Mael, "A Partial Test of The Reformulated Model of Organizational Identification Journal of Organizational Behavior", pp.103~123 (1992)
28. Markus, "Annual Review of Psychology", pp.299~337 (1987)
29. McAlexander, J. H, "Building Brands Com- munity", 66, pp.38~54 (2002)
30. McMillan, "Sense of 10 Korean Journal of Marketing Vol. 2 Journal of Comunity Psychology", pp.6~23 (1986)
31. B, "Functional and Expressive Atri- butes as Determinants of Brand-Attitude Research in Marketing", pp.135~155 (1990)
32. Muniz, A. T, "Brand Comunity", 27, pp.412~432 (2001)
33. Newhagen, J. E, "Why Comunication Researchers should Study the Internet: A Dialogue", 1(4) (1996)
34. Niedenthal, P. M, "Interelated and Isolated Self-Concepts", 1, pp.106~128 (1997)
35. Obst, P, "An Exploration of the Interplay between Psychological Sence of Comunity, Social Identification and Salience", 15, pp.127~135 (2005)
36. Park, "Journal of Marketing", pp.135~145 (1986)
37. Park, M. R, "Making Friends in Cyberspace", 46, pp.80~97 (1996)
38. Park , Seong Yeon, "The Efect of the Sense of On-line Comunity on Website Loyalty", 32(6), pp.1695~1713 (2003)
39. Richins, "The Public and Private Meaning of Pos- sessions Journal of Consumer Research", pp.504~521 (1994)
40. Ridgeway, Cecilia, "Group Processes and the Difusion of Status Beliefs", 60(1), pp.14~31 (1997)
41. Rigdon, Edward E., "Structural Equation Modeling", pp.251~294 (1998), Mahwah, NJ: Lawrence Erlbaum Asociates
42. Rio, A. Beln del, "The Efect of Brand Aso- ciations on Consumer Response", 18(5), pp.410~425 (2001)
43. Seligman, C, "The Psychology of Values: The Ontario Symposium", 8 (1996), Mahwah, NJ: Lawrence Erlbaum Asociates, Inc
44. Sedikides, C, "Individual self, relational self, collective self" (2001), Psychology Pres, Philadelphia, PA
45. Mark B, "The Roles of Self-Expression and Identification on the Personal Community Commitment 111Self-Estem Journal of Personality and Social Psychology", pp.769~780 (1993)
46. Shin, Jong Chil, "A Study on the efective way to gain competitive advantage through relationship marketing: focused on market aset" (1999), Seoul National University.
47. M. J, "Self-Concept in Consumer Behavior Journal of Consumer Research", pp.287~300 (1982)
48. M. J, "Inter- national Journal of Management", pp.49~63 (1985)
49. Smith, S. G, "Sense of Community: Yet another Group Identification? Australian", 51, pp.18~ (1999)
50. Song, Chang Seok, "Building Interactivity on the Internet", 14(3), pp.69~95 (1999)
51. Song, Chang Seok, "A Study on effect of Website Characteristic on commitment", pp.77~100 (1997)
52. Stole, L, "Will the real body please stand up? Boundary stories about virtual cultures" (2002), Cambridge, Massachusetts: MIT Pres
53. Suh, Mun Shik, "A Study on the Efect of Sense of Com- munity on the Brand Comunity Identi-fication and Brand Attitude in Online Brand Comunity", 8(2), pp.49~77 (2003)
54. Swan, "To be Adored or to be Known The Interplay of Self- Enhancement and Self-Verification The Handbook of Motivation and Cognition Foundations of Social Behavior", pp.408~448 (1990)
55. H, "An Integrative Theory of Social Conflict The Social Psychology of Intergroup Relations. Monterey" (1979)
56. H, "The Social Identity Theory of Intergroup Behavior Psychology of intergroup relations" (1986)
57. H. C, "The Self and Social Behavior in Difering Cultural Contexts", pp.506~521 (1989)
58. Valterson, C, "Virtual communities" (1998)
59. Van Knippenberg, D, "Foci and Correlates of Organizational Identification", 73, pp.137~147 (2000)
60. Yang, "A 12 Korean Journal of Marketing Vol. 2 2007. 12Study on the Motivation and the influence of Using Personal Comunity Journal of Consumer Studies", pp.129~150
61. "Comunity: A Definition and Theory", 14, pp.6~23 (2007)
62. "Study on the Motivation and the influence of Using Personal Comunity", 16(4), pp.129~150 (2007)

관련 논문AI추천