논문KCI 등재
Editorial: A New Chapter for Asia Marketing Journal
2
조회
0
다운로드
0
인용
0
참고문헌
주제분류경영학
이 간행물의 다른 논문 (6건)
Beyond Revenge Spending: Exploring the Role of Loneliness and Online Brand Equity in Sustained Luxury Consumption Among Asian MZ Adultssukyoung kang, Sanghee Kimpp. 3-17Illuminating the Pathway from Social Media Marketing Stimuli to Skincare Brand Choice Through Product EffectivenessElfi Elfi, Ferdi Antonio, Sabrina O. SIHOMBINGpp. 18-38Detrimental Impact of Waiting on Dining Experiences: Evidence from Online Restaurant Reviews백주아, 최영배pp. 39-47Rethinking Money: How the Backfire Effect Shapes Consumer Reactions to Recommendations안희경, Eunkyoung Leepp. 48-60Measuring the Effect of a Brand Communication Strategy through Consumer-Generated Content: A Case Study of Telecommunication ServicesTae Ho Song, 서해진, Jiwon Baekpp. 61-71