Exploring the Leisure Specialization Process of Fitness-Related SNS (Instagram) Activity Users
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This study aimed to interpret the meaning of fitness-related Instagram activities as a form of serious leisure and explore the leisure specialization process of its users. Using a narrative research approach, a qualitative method, the study conducted in-depth interviews and social media analysis with four participants to draw the following conclusions. First, fitness and Instagram were found to be important activities in the participants' lives. With the development of media and smartphones, SNS has become a crucial medium that plays a variety of roles in daily life. Second, the primary motivations for participants' Instagram activity were found to be 'recording' and 'showing off.' Third, the meaning of their activity can be interpreted in three ways: identity expression, self-promotion, and communication. The activity is seen as an act of expressing their identity as a "person who does fitness," promoting their work to inspire others, and engaging in modern communication. Fourth, their Instagram activity goes beyond casual leisure, showing a voluntary sense of responsibility and existing on the boundary between work and leisure. Therefore, for the participants, this can be interpreted as a form of serious leisure or a "job-like leisure." Finally, it was found that their activity extends beyond leisure specialization into a continuation of their work, which is similar to the recent phenomenon of 'hobby-preneur' and can be seen as a new social trend in modern career choices.
Abstract
This study aimed to interpret the meaning of fitness-related Instagram activities as a form of serious leisure and explore the leisure specialization process of its users. Using a narrative research approach, a qualitative method, the study conducted in-depth interviews and social media analysis with four participants to draw the following conclusions. First, fitness and Instagram were found to be important activities in the participants' lives. With the development of media and smartphones, SNS has become a crucial medium that plays a variety of roles in daily life. Second, the primary motivations for participants' Instagram activity were found to be 'recording' and 'showing off.' Third, the meaning of their activity can be interpreted in three ways: identity expression, self-promotion, and communication. The activity is seen as an act of expressing their identity as a "person who does fitness," promoting their work to inspire others, and engaging in modern communication. Fourth, their Instagram activity goes beyond casual leisure, showing a voluntary sense of responsibility and existing on the boundary between work and leisure. Therefore, for the participants, this can be interpreted as a form of serious leisure or a "job-like leisure." Finally, it was found that their activity extends beyond leisure specialization into a continuation of their work, which is similar to the recent phenomenon of 'hobby-preneur' and can be seen as a new social trend in modern career choices.