박물관 브랜드 개성 척도의 개념화에 관한 연구 -베이징 고궁박물원을 중심으로-

키워드

참고문헌 (90)

1. 김주현, "문화관광 상품으로써 미술관 선택속성이 만족에 미치는 영향-진정성의 조절효과를 중심으로-", 관광연구, 30(4), pp.209~230 (2015)
2. 나형남, "기후변화에 대응하기 위한 민속마을형 박물관의 지속가능성 연구-초가지붕이엉이기를 중심으로-", 박물관학보, (45), pp.177~203 (2023)
3. 등이시어, "박물관 브랜드 개성의 감성분석-베이징 고궁 박물관의 관람객 리뷰를 중심으로-", 문화와융합, 45(6), pp.583~595 (2023)
4. 국립고궁박물관 명칭 브랜드 가치 조사, "산업정책연구원", 국립고궁박물관, ~ (2018)
5. 서성한, "소비자행동론", pp.110~112 (2005), 박영사
6. 송종애, "홈패브릭 시장에서의 브랜드 개성이 브랜드 자산에 미치는 영향에 관한 연구", 석사, 마케팅, pp.2002
7. 신상철, "뮤지엄 브랜드화 정책과 소장품 운영 방식의 변화 : 구겐하임 빌바오 미술관과루브르 아부다비 사례를 중심으로", 박물관학보, (36), pp.119~141 (2019)
8. 이태숙, "관광목적지의 브랜드 개성 척도개발", 관광학연구, 33(3), pp.309~327 (2009)
9. 장경희, "북한의 문화재법에 따른 박물관 유물의 보존 복원", 藏書閣, (43), pp.6~43 (2020)
10. 정성욱, "박물관 보존과학계 영역의 공간계획 지표에 관한 연구", 한국실내디자인학회논문집, 20(5), pp.197~207 (2011)
11. 조효정, "Surviving Together in the Global Pandemic : Museums for Social Sustainability", 박물관학보, (40), pp.227~258 (2021)
12. 최미옥, "디자인을 통한 박물관 브랜드 포지셔닝 사례연구-국립민속박물관 MI 개선을 중심으로-", 디지털디자인학연구, 14(4), pp.191~199 (2014)
13. Aagerup, U., "Building a warm and competent B2B brand personality", European Journal of Marketing, 56(13), pp.167~193 (2022)
14. Aaker, D. A., "Building Strong Brands" (1996), The Free Press
15. Aaker, J. L., "Dimensions of brand personality", Journal of Marketing Research, 34, pp.347~356 (1997)
16. Addis, M., "New technologies and cultural consumption–edutainment is born!", european Journal of marketing, 39(7, pp.8) (2005), 729~736
17. Ali, A., "Can brand personality differentiate fast food restaurants?", Research in Hospitality Management, 4(1 & 2), pp.13~19 (2014)
18. Batra, R., "Affective responses mediating acceptance of advertising", Journal of Consumer Research, 13, pp.234~249 (1986)
19. Belenioti, Z., "Strategic Innovative Marketing: 4th IC-SIM, Mykonos, Greece 2015", pp.115~121 (2017), Springer International Publishing
20. Bell, D. R., "Aesthetic encounters and learning in the museum", Educational Philosophy and Theory, 49(8), pp.776~787 (2017)
21. Cameron, F., "Digital Futures I: Museum collections, digital technologies, and the cultural construction of knowledge", Curator: The Museum Journal, 46(3), pp.325~340 (2003)
22. Cao, H., "What is the gap between curator’s plan and visitors’perception of the palace museum?", Museum Management and Curatorship, pp.1~18 (2022)
23. Caprara, G. V., "Brand personality: how to make the metaphorfit?", Journal of Economic Psychology, 22(3), pp.377~395 (2001)
24. Uncovering professionalism in the art museum: An exploration of key characteristics of the working lives of education curators at Tate Modern, "Charman, H.", ~, pp.Tate Papers, 3 (2005)
25. Chaudhuri, A., "The chain of effects from brand trust and brand affect to brand performance: The role of brand loyalty", Journal of Marketing, 65, pp.81~93 (2001)
26. Chen, C. H., "Message delivery of cultural and creative products under cultural industries", HCI International 2016–Posters' Extended Abstracts: 18th International Conference, HCI International 2016, pp.15~23 (2016), Springer International Publishing
27. Cheng, X., "Research on the Development of the Palace Museum Based on Social Media", 2022 4th International Conference on Literature, Art and Human Development (ICLAHD 2022), pp.1139~1145 (2023), Atlantis Press
28. Chu, S. C., "Brand personality dimensions in China", Journal of Marketing Communications, 17(3), pp.163~181 (2011)
29. De Angeli, D., "Game Tale: Facilitating the Design of Gameful Museum", Economia della Cultura, 28(3), pp.311~320 (2018)
30. Deng, G., "Analysis on the Crossover Marketing Strategies of the Palace Museum from the Perspective of Co-Creation Experiences", Proceedings of the 9th International Conference on Social Science and Education Research (2019)
31. Evans, J., "Drivers, impediments and manifestations of brand orientation: An international museum study", European Journal of Marketing, 46(11), pp.1457~1475 (2012)
32. Ferreiro-Rosende, ., "Artists brands and museums:understanding brand identity", Museum Management and Curatorship, 38(2), pp.157~174 (2023)
33. Halliday, J., "Chrysler brings out brand personalities with’97 ads", Advertising Age, 67(40), pp.3~4 (1996)
34. Hogan, R., "Hogan personality inventory", Journal of Applied Psychology (1995)
35. Hosany, S., "Destination Image and Destination Personality: An application of Branding Theories to Tourism Places", Journal of Business Research, 59(5), pp.638~642 (2006)
36. "Museum Definition" (2022)[URL]
37. Jang, H. C., "Educational exhibition system and the application of APP on museum mobile learning–National palace museum as an example", International Conference on e-Commerse, e-Administration, e-Society, e-Education, and e-Technology, pp.1~18 (2014)
38. Jin, L., "Experiential authenticity in heritage museums", Journal of Destination Marketing & Management, 18, pp.100493~ (2020)
39. Kim, S., "Projected and perceived destination brand personalities: The case of South Korea", Journal of travel research, 52(1), pp.117~130 (2013)
40. Knox, S., "Positioning and Branding Your Organisation", Journal of Product and Brand Management, 13(2), pp.105~115 (2004)
41. Komarac, T., "Discovering the determinants of museum visitors’ immersion into experience: The impact of interactivity, expectations, and skepticism", Current Issues in Tourism, 25(22), pp.3675~3693 (2022)
42. Kotler, N., "Can Museums be All Things too All People?: Missions, Goals and Marketing’s Role", Museum Management and Curatorship, pp.313~330 (2007)
43. Leonard, M., "Staging the Beatles: ephemerality, materiality and the production of authenticity in the museum", International Journal of Heritage Studies, 20(4), pp.357~375 (2014)
44. Li, Y., "The influence of design aesthetics on consumers’ purchase intention toward cultural and creative products: evidence from the palace museum in China", Frontiers in Psychology, 13, pp.939403~ (2022)
45. Lin, Y., "Research on interactively digital display for cultural heritage-discovering the Hall of mental cultivation: a digital experience exhibition", Asia-pacific Journal of Convergent Research Interchange, 6(8), pp.51~67 (2020)
46. Liu, W. Y., "Advances in Hospitality and Leisure 15", pp.43~59 (2019), Emerald Publishing Limited
47. Branding the memory in the virtual world : a study on the Palace Museum in Beijing, "Ma, S.", Lund University, ~ (2019)
48. Maciel, F. A., "Brand personality of Global Quick-Service Restaurants in emerging and developed markets: A comparative study in Brazil and the US", Latin American Business Review, 14(2), pp.139~161 (2013)
49. Maehle, N., "Consumers' perceptions of the dimensions of brand personality", Journal of Consumer Behaviour, 10(5), pp.290~303 (2011)
50. Massi, M., "Handbook of Research on Advocacy, Promotion, and Public Programming for Memory Institutions", pp.366~389 (2019), IGI Global
51. Mastandrea, S., "Art and psychological well-being: Linking the brain to the aesthetic emotion", Frontiers in psychology, 10, pp.739~ (2019)
52. McIntosh, A., "Affirming authenticity: Consuming cultural heritage", Annals of Tourism Research, 26, pp.589~612 (1999)
53. Miller, J., "The business of brands" (2005), John Wiley & Sons
54. Muniz, K. M., "Brand personality dimensions in the Brazilian context", BAR-Brazilian Administration Review, 9, pp.168~188 (2012)
55. Musante, M. D., "A modified brand personality scale for the restaurant industry", Journal of Hospitality & Leisure Marketing, 16(4), pp.303~323 (2008)
56. Nechita, F., "Augmenting museum communication services to create young audiences", Sustainability, 11(20), pp.5830~ (2019)
57. Neto, A. P., "Discovering the sustainable hotel brand personality on TripAdvisor", Journal of Hospitality and Tourism Technology, 11(2), pp.241~254 (2020)
58. Okazaki, S., "Excitement or sophistication? A preliminary exploration of online brand personality", International Marketing Review, 23(3), pp.279~303 (2006)
59. Phau, I., "Brand personality and consumer self-expression: single or dual carriageway?", Journal of Brand Management, 8, pp.428~444 (2001)
60. Piancatelli, C., "The role of atmosphere in Italian museums: Effects on brand perceptions and visitor behavioral intentions", Journal of Strategic Marketing, 29(6), pp.546~566 (2021)
61. Prentice, R., "Experiential cultural tourism: Museums & the marketing of the new romanticism of evoked authenticity", Museum Management and curatorship, 19(1), pp.5~26 (2001)
62. Radeta, M., "Gaming versus storytelling: understanding children’s interactive experiences in a museum setting", Interactive Storytelling: 10th International Conference on Interactive Digital Storytelling, ICIDS 2017 Funchal, Madeira, Portugal, Proceedings, 10, pp.163~178 (2017), Springer International Publishing
63. Ren, L., "The Development of Cultural Creation in Museums: A Case Study of Beijing Palace Museum", 2nd International Conference on Language, Art and Cultural Exchange(ICLACE), pp.136~139 (2021), Atlantis Press
64. Shang, S., "3D Digital Display of Chinese Traditional Costume", Proceedings of the International Conference on Art Design and Digital Technology (2022), ADDT
65. Siguaw, J. A., "The brand-personality scale: An application for restaurants", Cornell Hotel and Restaurant Administration Quarterly, 40(3), pp.48~55 (1999)
66. Song, J., "Conservation of thangkas in the Palace Museum, Beijing, China", Studies in Conservation, 59(sup1), pp.134~136 (2014)
67. Stevens, R., "Leaving a trace: Supporting museum visitor interaction and interpretation with digital media annotation systems", Journal of Museum Education, 28(2), pp.25~31 (2003)
68. "Su, H. Y & Jia, R. X" (2018)[URL]
69. Tlili, A., "In Search of Museum Professional Knowledge Base: Mapping the professional knowledge debate onto museum work", Educational Philosophy and Theory, 48(11), pp.1100~1112 (2016)
70. Tsang, N. K., "Investigating the attributes of cultural creative product satisfaction-the case of the palace museum", Journal of China Tourism Research, 18(6), pp.1239~1258 (2022)
71. Tu, J. C., "A study on consumers’ preferences for the Palace Museum’s cultural and creative products from the perspective of cultural sustainability", Sustainability, 11(13), pp.3502~ (2019)
72. Tzibazi, V., "Participatory Action Research with young people in museums", Museum Management and Curatorship, 28(2), pp.153~171 (2013)
73. Van Aalst, I., "From museum to mass entertainment: The evolution of the role of museums in cities", European urban and regional studies, 9(3), pp.195~209 (2002)
74. Varutti, M., "‘Authentic reproductions’: museum collection practices as authentication", Museum Management and Curatorship, 33(1), pp.42~56 (2018)
75. Venkateswaran, P. S., "A Study on Brand Personality Dimensions and Brand Loyalty towards Raymond Brand", Journal of Marketing & Communication, 7(2) (2011)
76. Weil, S. E., "Rethinking the museum: And other meditations" (1990), Smithsonian Institution
77. Wells, W. D., "A reaction profile for TV commercials", Journal of Advertising Research, 11, pp.11~17 (1971)
78. White, L. A., "Branding contemporary art museums in the United States", State University of New York at Buffalo, ~ (2008)
79. Xiang, Y., "A Study on the Development of Art Derivatives in Chinese Museums—Take the Beijing Palace Museum as an Example", Asian Journal of Social Science Studies, 7(7), pp.17~ (2022)
80. Xiao, R., "English in the linguistic landscape of the Palace Museum: a field-based sociolinguistic approach", Social Semiotics, 32(1), pp.95~114 (2022)
81. Study on the Marketing Mode of Cultural and Creative Products of the Palace Museum, "Zhan-Zhan, M. A. O.", DEStech Transactions on Social Science, Education and Human Science icssm, ~ (2020)
82. "遊客限制" (2024)[URL]
83. "收藏品概況" (2024)[URL]
84. "學術機構" (2024)[URL]
85. "黃筌寫生珍禽圖" (2024)[URL]
86. "開放面積" (2018)[URL]
87. "鈞窯瓷器展覽" (2013)[URL]
88. "國家文物局" (2022)[URL]
89. "國家文物局" (2021)[URL]
90. "國家文物局" (2020)[URL]

관련 논문AI추천