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스타트업의 지식재산 비중과 자금조달의 비선형 관계: 창업자 지식수준의 조절효과

Non-linear Relationship Between IP Proportion of Startup and Financing Performance: Moderating Role of Founder’s Education Level

정두희
한국벤처창업학회 (The Korean Society of Business Venturing)|2019.10|벤처창업연구 (Asia-Pacific Journal of Business Venturing and Entrepreneurship)|제14권 제5호|pp. 1-11|DOI 10.16972/apjbve.14.5.201910.1

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키워드

Intellectual Property지식재산Financing자본조달기술창업창업자 학력Technological EntrepreneurshipFounder Education Level

초록

스타트업의 생존 및 성장에 있어서 자금조달은 매우 중요한 역할을 한다. 이 연구에서는 스타트업의 자금조달 성과를 향상시키는 주요 요인을 탐구한다. 이를 위해 스타트업의 지식재산 보유수준과 자금조달 성과의 관계를 분석한다. 또한 스타트업의 자금조달에 있어서 창업자 지식수준이 미치는 영향을 확인하며, 스타트업의 지식재산 비중과 자금조달의 관계에 대한 창업자 지식수준의 조절적 영향을 분석한다. 국내 창업자 및 예비창업자 331명의 설문조사 응답 데이터를 기반으로 분석한 결과, 스타트업의 지식재산 비중과 자금조달 성과 사이에는 역U자형의 비선형 관계가 존재한다는 점을 발견했다. 창업자의 학력은 자금조달 성과에 정(+)의 영향을 미치지만, 창업자 학력은 스타트업의 지식재산 비중과 자금조달 성과의 관계를 음(-)의 방향으로 조절하는 것으로 나타났다. 이러한 연구는 스타트업의 자금조달 성과를 극대화하기 위해서는 적절한 수준의 지식재산 비중을 유지하는 게 필요함을 시사한다. 또한 창업자가 고학력자일수록 자금조달에 유리하지만, 창업자의 학력은 스타트업의 자금조달에 대한 지식재산의 효과를 감소시키기 때문에 창업자의 지식수준에 따라 지식재산 비중을 차별적으로 조절하는 전략이 필요함을 시사한다. 이 연구는 신호이론에 기반하여 스타트업의 자금조달 성과를 높이기 위한 새로운 지식재산 전략을 제시한다는 점에서 의의를 지닌다.

Abstract

Financing plays an important role in the survival and growth of startups. This study investigates key factors that improve startup financing performance. To this end, we analyze the relationship between the proportion of intellectual property and the financing performance. In addition, this study also examine the impact of the founder's education level on the financing of startups, and the moderating effect of the founder's education level on the relationship between intellectual property proportion and financing. Based on the survey data of 331 startups, this study found that the proportion of intellectual property and the financing performance have an inverted U-shaped nonlinear relationship. While the founder's education level has a positive impact on the financing performance, it negatively moderate the relationship between the intellectual property proportion and the financing performance. Through these findings, this study suggests that it is necessary to maintain an adequate proportion of intellectual property in order to maximize startup financing performance. The higher education level of founder enhances the startup financing. Since the founder's education level weaken the effect of intellectual proporty’s effect on startup financing, however, startups need to control the proportion of intellectual property to improving financing according to the founder's education level. Based on signal theory, this study proposes a new strategy of intellectual property to enhance startup financing performance.

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