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A Comparison Study of Individual Entrepreneurial Orientation: Among Korean, Chinese and Japanese University Students

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한국벤처창업학회 (The Korean Society of Business Venturing)|2021.06|벤처창업연구 (Asia-Pacific Journal of Business Venturing and Entrepreneurship)|제16권 제3호|pp. 31-41|DOI 10.16972/apjbve.16.3.202106.31

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참고문헌

키워드

혁신성주도성한국 대학생Korean university studentsInnovativeness중국 대학생일본 대학생Risk-takingChinese university students기업가지향성위험 감수성Individual Entrepreneurial OrientationPro-activenessJapanese university students

초록

This exploratory study focuses on ascertaining the cross-cultural differences in the perception of entrepreneurial orientation among university students in Korea, China, and Japan. Total 670 university students from the three culturally diverse environments were administered questionnaires designed to determine the differences in individual entrepreneurship orientation(IEO). Data was analyzed using IBM SPSS Statistics 23 version. ANOVA was used to test the established hypotheses. Statistically significant differences were found among the three groups of university students in IEO. China displayed the highest level of IEO followed by Korea and then Japan. Japan is less likely to be committed to entrepreneurial activity than Korea and China. The finding implies the sociocultural effect may come into play when young people forms positive attitude on entrepreneurship, that is identical to the arguments of prior studies. This study, however, has contributed to the literature by adding empirical evidence first time on different perceptions of IEO sub-scales by Korean, Chinese and Japanese university students. Theoretical and practical implication have been presented, where the importance of nurturing pro-activeness was stressed for Korean university students, most of all.

Abstract

This exploratory study focuses on ascertaining the cross-cultural differences in the perception of entrepreneurial orientation among university students in Korea, China, and Japan. Total 670 university students from the three culturally diverse environments were administered questionnaires designed to determine the differences in individual entrepreneurship orientation(IEO). Data was analyzed using IBM SPSS Statistics 23 version. ANOVA was used to test the established hypotheses. Statistically significant differences were found among the three groups of university students in IEO. China displayed the highest level of IEO followed by Korea and then Japan. Japan is less likely to be committed to entrepreneurial activity than Korea and China. The finding implies the sociocultural effect may come into play when young people forms positive attitude on entrepreneurship, that is identical to the arguments of prior studies. This study, however, has contributed to the literature by adding empirical evidence first time on different perceptions of IEO sub-scales by Korean, Chinese and Japanese university students. Theoretical and practical implication have been presented, where the importance of nurturing pro-activeness was stressed for Korean university students, most of all.

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