‘린 스타트업’ : 창업 초기기업의 실패 최소화 전략
‘Lean Startup’ : The way to Reduce the Failure Rate of Startups
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근 한국경제의 화두가 되고 있는 창업활성화를 위해서 많은 논의와 정책이 이루어지고 있으나, 결국 창업활성화는 창업 기업의 성공률이 높지 않다는 문제가 해결되어야 한다. 특히, 창업초기의 높은 실패율을 낮출 수 있는지의 여부가 창업활성화의 성패를 좌우하는 중요한 요인이 될 것이다. 이에 본 연구에서는 창업 초기기업의 실패 최소화 전략으로서 매우 유용한 시각을 제공하지만 그간 국내 학계에서 체계적으로 연구되지 않은‘린 스타트업’을 살펴보고, 이를 바탕으로 창업기업의 활용방안을 모색해 보고자 하였다. 구체적으로 린 스타트업’의 기본 프레임워크와 핵심원칙에 대한 설명과 함께, 창업기업의 사업추진 단계별 린 스타트업 개념의 적용방법을 사례를 통해 알아보는 한편, 린 스타트업’을 적용하는데 있어서 고려해야 할 사항을 제시하였다. 본 연구는 창업가가 실행할 전략뿐만 아니라 창업 실습을 가르치는 교육자와 창업 기업에 대한 멘토링을 제공하는 전문가들에게 효과적인 프레임웍이 될 수 있도록 전체적인 프로세스를 종합적으로 살펴보았다는 데 의의가 있다.
Abstract
There has been lots of discussions and new policies to encourage people to start new businesses. However, they key issue such as how to raise the success rate of new start-ups still needs to be resolved. Many believe that the success of policies and discussions for promoting entrepreneurship in Korea highly depends on how to lower the risks with which early stage start-ups encounter. In this backdrop, this study aims at providing an emerging approaches in entrepreneurship, ‘lean start-up’, which can work as an effective method with which early stage entrepreneurs can minimize challenges they face. Even though lean start-up is a widely accepted concept among practitioners and recognized as a useful tool for entrepreneurship and education, but has not got deserved attention from the academic world. This paper offers basic framework and key principles of lean start-ups, furthermore, shows Korean cases of step-by-step application methods of its concepts. It also suggest key issues in adopting lean start-up strategy. This study has implications and contributions for entrepreneurs, educators and researchers through providing comprehensive perspectives on process of the lean start-up strategy.
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