Simple Statistical Test for Synergy Effect on Combined Use of Promotions
0
조회
0
다운로드
0
인용
0
참고문헌
키워드
초록
Abstract: There has been much research done for finding or describing synergy effect when more than one institution, drug, or promotion works together. Most of works just describing synergy effect based on descriptive statistics or multivariable regression model with interaction term. These procedures focused on literature about synergy or how two agents interact with each other. The purpose of the study presents simple statistical method to determine if there is synergy when two promotions used together to stimulate study subjects. A case example was analyzed by presented method and the study found that the presented method was applicable to finding if there is synergy effect.
Abstract
Abstract: There has been much research done for finding or describing synergy effect when more than one institution, drug, or promotion works together. Most of works just describing synergy effect based on descriptive statistics or multivariable regression model with interaction term. These procedures focused on literature about synergy or how two agents interact with each other. The purpose of the study presents simple statistical method to determine if there is synergy when two promotions used together to stimulate study subjects. A case example was analyzed by presented method and the study found that the presented method was applicable to finding if there is synergy effect.
참고문헌 (12)
- Davis, Rachel, "Direct Estimation of Synergy: A New Approach to the Diversity- performance Debate", Management Science, 39(11), pp.1334~1346 (1993)
- Golden, Sherita Hill, "Risk Factor Groupings Related to Insulin Resistance and Their Synergistic Effects on Subclinical Atherosclerosis", Diabetes, 51(10), pp.3069~3076 (2002)
- Gordon, N. C., "Potent Synergy and Sustained Bactericidal Activity of a Vancomycin", Colistin Combination versus Multi- drug Resistant Strains of Acinetobacter Baumannii, 2010
- Larsson, Rikard, "Integrating Strategic, Organizational, and Human Resource Perspectives on Mergers and Acquisition: A Case Survey of Synergy Realization", Organization Science, 10(1), pp.1~26 (1999)
- Mahajan, Vijay, "Business synergy Does not Always Pay off", Long Range Planning, 21(1), pp.59~65 (1988)
- Marsh, Jeremy, "Drug", Diet Synergy for Managing Malignant Astrocytoma in Mice: 2-Deoxy-D-glucose and the Restricted Ketogenic Diet, 2008, pp.5, 33~
- Mauderly, Joe L., "Is There Evidence for Synergy Among Air Pollutants in Causing Health Effects", Environmental Health Perspectives, 117(1), pp.1~6 (2009)
- Michel, Jean-Baptiste, "Drug Interactions Modulate the Potential for Evolution of Resistance", PNAS, 107(28), pp.12541~12546 (2010)
- Rein, Gail L., "From Experience: Creating Synergy between Marketing and Research and Development", Journal of product innovation management, 21, pp.33~43 (2004)
- Srirojanant, Sirinuch, "Relationship Marketing and its Synergy with Web-based Technologies", Journal of Market Focused Management, 3, pp.23~46 (1998)
- Wagner, H., "Synergy Research: a New Approach to Evaluating the Efficacy of Herbal Mono-drug Extracts and Their Combinations", Nat Prod Commun, 4(2), pp.303~304 (2009)
- Weber, John A., "Including Marketing Synergy in Acquisition Analysis: A Step-Wise Approach", Industrial Marketing Management, 29, pp.157~177 (2000)