Journal of Global Scholars of Marketing Science(마케팅과학연구)KCI 등재
全球营销科学学报
- 권호
- 90
- 논문
- 671
- 조회
- 437
35권 2호
2025.03 발행 · 논문 7편- 1AI chatbots with visual search: Impact on luxury fashion shopping behavior조회 2
고은주, Qi Le, Cho Minjung·pp. 99–117
- 2How gender suggestive tourism brands influence consumers’ purchase intention조회 1
Liu Honglei, Liu Lanqiao, Zhang Xiaorong, Xu Daoming·pp. 118–137
- 3Social media influencer attributes and purchase of counterfeit fashion goods: Self-determination as a mediator조회 1
Renganathan Tamil Selvi, Goi Mei Teh, Goi Chai Lee·pp. 138–161
- 4The influences of aura and anthropomorphism of virtual humans on perceived interactivity and purchase intention조회 2
Bae Joonheui, Kim Juran·pp. 162–179
- 5Impact of the expected B2B internal customer experience on intention to adopt artificial intelligence (AI)조회 2
Park Dong-Hwan, JIANG QI, Kim Kyung Hoon·pp. 180–196
- 6How experiential creation drives use experience in the metaverse: Focused on the interaction effect between item popularity and need for uniqueness조회 1
Bae Sung Hun, Bae Joonheui·pp. 197–207
- 7Opportunity or threat? The effect of implicit belief and uncertainty avoidance on job replacement조회 0
Dinh Tam Duc·pp. 208–224