Journal of Global Scholars of Marketing Science(마케팅과학연구)KCI 등재
全球营销科学学报
- 권호
- 90
- 논문
- 671
- 조회
- 437
35권 4호
2025.09 발행 · 논문 10편- 1AI transformation and AI adoption intention in B2B environment조회 3
Son Sang Chul, Park Dong-Hwan, JIANG QI, Ko Eunju, Kim Kyung Hoon·pp. 439–457
- 2Corporate social responsibility and the socially conscious Vietnamese Gen Z consumer: Prioritizing philanthropy over profits조회 2
Phan The Anh, Nguyen Thi Thanh Thuy·pp. 458–480
- 3Perceived product attributes towards actual usage of smart jewellery: Extending the UTAUT theory with EFA consumer needs model조회 1
H. A. Dimuthu Maduranga Arachchi, G. D. Samarasinghe·pp. 481–515
- 4Fashion AI across the value chain: A comprehensive literature review and future agenda조회 1
조민정, Ko Eunju, Oh Neulonbit·pp. 516–538
- 5The effect of creative packaging on customers’ purchase intention mediated by customers’ personality traits조회 1
Shabankareh Mohammadjavad, Akbarnia Mohammad, Hamzavi Jahangir, Sarhadi Ali, Nahanipour Ghorban·pp. 539–561
- 6Brands and retailers as your friends: The impacts of social exclusion, crowding perception, and design density on conspicuous consumption조회 1
Matin Arian, Kululashvili Sopiko, Todua Nia, Khoshtaria Tornike·pp. 562–579
- 7Impact of personalized marketing communication on brand attitude is mediated by usefulness: Empirical investigation of surrogate shoppers조회 0
Arora Sonia, Bawa Anupam·pp. 580–601
- 8Sustainable luxury marketing: A systematic review and agenda for future research조회 2
Ye Christine·pp. 602–632
- 9What is digital advertising literacy? Its components and relationship with advertising effectiveness and personal factors조회 1
유정아, Cho Chang-Hoan·pp. 633–654
- 10Long live the king and luxury shopping! The change of monarch and luxury consumption조회 0
Sona Klucarova·pp. 655–666