Journal of Global Fashion MarketingKCI 등재
Journal of Global Fashion Marketing
- 권호
- 65
- 논문
- 394
- 조회
- 468
16권 4호
2025.09 발행 · 논문 7편- 1조회 3
- 2Angry or happy? The role of active engagement in transforming emotions into usage in live commerce조회 0
Miao Miao, Songyuan Wu·pp. 443–464
- 3Brand-sponsored Instagram posts increasing message credibility and positive consumer responses조회 1
HaeJung Maria Kim, Kiseol Yang, Lindsey Tanoff·pp. 465–480
- 4Exploring the dynamics of livestream shopping: The role of IT affordances, co-experience, and Wanghong responsiveness in shaping consumer purchase intentions조회 1
Yu Sun, Ha Kyung Lee, So Jung Yun·pp. 481–501
- 5Financial well-being, voluntary simplicity, and ethical fashion consumption조회 1
Elif Güner, Merve Yanar Gürce, Petek Tosun·pp. 502–526
- 6The disconnect in sustainable fashion marketing: Retailers’ perceptions of consumer drivers and their marketing tactics조회 2
Annuska Toebast-Wensink, Tijs Timmerman, Marko P. Hekkert, Karlijn L. van den Broek·pp. 527–542
- 7Luxury fashion brand extension: A qualitative exploration of new experiences and social media sharing motivation조회 0
Sanghee Kim, Hyo Jung (Julie) Chang, Leslie Cuevas·pp. 543–561