아시아마케팅저널KCI 등재
Asia Marketing Journal
- 권호
- 103
- 논문
- 627
- 조회
- 315
27권 3호
2025.10 발행 · 논문 6편- 1조회 1
- 2Hedonic and Utilitarian Products for the 21st Century: Classification of Modern Product Categories조회 0
Jin-A Choi, Sufyan M. Baksh, Hyuk Jun Cheong·pp. 203–219
- 3Saving Face While Earning Rewards: Reward-Both Referral Programs More Effectively Elicit Referrals for Experiential Purchases than Reward-Me Programs조회 0
장현규, Raj Raghunathan·pp. 220–230
- 4Giving Locally or Globally? How the Destination of Corporate Charitable Donations Shapes Consumer Brand Preferences조회 0
김학균, 권오진, Youngjee Han·pp. 231–241
- 5The Effect of National Brand Failure on Micro-National Image and Attitudes Toward Other Brands: The Moderating Role of Ethnocentrism조회 0
조성도, Lingge Jia·pp. 242–254
- 6The Effect of Customer Perception of Service Failure and Recovery on Relationship Dissolution Behavior: Evidence in Airline Services조회 0
한상린, JiHyo Moon, Jong Won Lee·pp. 255–269