아시아마케팅저널KCI 등재
Asia Marketing Journal
- 권호
- 103
- 논문
- 627
- 조회
- 315
27권 4호
2026.01 발행 · 논문 6편- 1The Impact of Sense of Power on Consumer Click-Through Intention Under AI Personalized Recommendation조회 5
Li Li, Dhakir Abbas Ali·pp. 270–287
- 2How Does a Consumer’s Anticipated Happiness Influence Participation in Value Co-creation? : Focusing on Definition of Happiness조회 2
Minsik Cho, Suna La·pp. 288–311
- 3“It’s a dupe, not a counterfeit!” an exploration of motives for dupe consumption motives조회 1
안정용·pp. 312–322
- 4When and Why Managerial Responses Work: A Dual-Process Model of Linguistic Cues, Review Rating, and Usefulness조회 0
박철, Jung-Won Lee·pp. 323–339
- 5Mitigating Appearance Threats: The Differential Effects of Compensatory Consumption on Self-Control조회 3
조이서, Eunice Eun-Sil Kim(김은실)·pp. 340–354
- 6Strategic Distribution, Digital Marketing, and Open Innovation: Toward Integrated Capability Development for SME Performance조회 1
Johannes Baptista Halik, Maria Yessica Halik, Septin Basongan, Jhoel Mapau·pp. 355–371